Laqshya Media has partnered with Fevicryl to create a crowd-sourced hand-painted creative bus stop to celebrate World Colouring Book Day on August 2. The bus queue shelter is located outside Infiniti Mall, Malad.
Hobby Ideas by Pidilite is a one-stop destination for art and craft enthusiasts and its creative shop at Infinity Malad is often flocked with artists.
On World Colouring Book Day, Fevicryl by Pidilite decided to call out the art fanatics at their store for a crowd-sourced art session. An outdoor flex was used as a base and Fevicryl colour were used to bring the art to life.
26 adults and seven children came together to create this piece of art which was followed by laughter, good times and people bonding over colour and art. More than two litres of paint was used for the process and the drying of the canvas took another six to eight hours. This gorgeous hand-painted art was showcased out on a bus stand stretch in Malad.
Jalaj Pathak, VP, Laqshya Solutions, said, âWe along with the team of Fevicryl embarked on this unique initiative to give Mumbai its first-ever crowd-sourced creative bus stop, thereby adding a dash of colour to Mumbaikarsâ everyday routine. On World Colouring Book Day, we are so proud to have showcased this campaign live on Outdoors.â
A spokesperson from Fevicryl, said, âWe wanted to celebrate World Colouring Book Day in a unique and fun manner. Under this initiative, the brand created a panel of intricate designs from our range of adult colouring books, giving a platform to art enthusiasts to unleash and explore their creativity. We partnered with Laqshya Media Group as they are the leaders in outdoor advertising to create not only an advertisement but also an art piece. The creative art looks beautiful on the large canvas and reaches out to the TG well.â