Ishq 104.8 FM, a romantic radio station, is all set to launch the second season of its radio show, Calling Karan, hosted by filmmaker Karan Johar. Captivating listeners with interesting advice on modern day love and relationship issues, the show claims to have garnered immense popularity during its first season. The second season promises to be even more intriguing with edgier content, holding the promise of being even bolder than before.
Calling Karan season 2 is slated to go on air from August 13, Monday to Friday, at 10 am and 8 pm. The show will be promoted extensively through a multi-media marketing campaign.
Drawing inspiration from his own life’s experiences, Johar gave listeners some straight up advice on love and relationships in his inimitable style, interspersed with celebrity call-ins and interesting trivia in the first season.
A host of celebs, including Alia Bhatt, Varun Dhawan, Anushka Sharma, Akshay Kumar, Katrina Kaif and many others, were featured in the first season of this radio show. Johar, known for being real and unfiltered, was positioned to be radio’s new BFF!
Snippets of Calling Karan season 1 were available on social media as well, helping the show to generate a lot of buzz online.
For the launch of second season, Ishq FM curated an event called The Love Conference that featured Karan Johar, Imtiaz Ali, Neha Dhupia, Ranvijay Singha and Miss Malini in an intriguing panel discussion on modern day relationships. It was followed by a stand-up act by Anirban Dasgupta and an unplugged musical performance by Jonita Gandhi.
Shivangini Jajoria, National Head, Operations, Ishq 104.8 FM, said, “Ishq FM is constantly trying to raise the bar for engaging content. Be it Calling Karan, or Gaydio – India’s first mainstream LGBTQ show, or Romance in Rome – which is probably India’s biggest travel quiz show, our shows have struck an instant chord with the young adults. Ishq’s promise of ‘70% less ads’ is a win-win for both listeners and advertisers. Listeners love the long music sweeps and advertisers love the fact that their ads stand out in a less-cluttered environment.”