iProspect India, the digital performance agency from Dentsu Aegis Network, has roped in Dinesh Swamy as National Creative Director. He will be reporting to Rubeena Singh, CEO, iProspect India and will be based in Mumbai office.
Swamy comes with over 17 years of experience across agencies such as BBDO Proximity, Tribal DDB, Digital Law & Kenneth, SapientRazorfish and Liqvd Asia.
He has worked with clients like Idea Cellular, MTV, Reliance Mobile, Volkswagen, Renault, Hero MotoCorp, Visa, Tourism Australia, UltraTech Cement, Sanctum and Jeep amongst others.
Talking about his appointment, Swamy, said, âI am excited to be part of this ever-evolving network, which changes with the dynamic consumer behaviour. I Strongly believe the creative act is a responsibility, where the end user gets to experience the ideas. I love the medium because it is tangible; it makes you accountable and above all, it can be measured. I am looking forward to creating something innovative at iProspect along with the team.â
Commenting on Swamy's appointment, Singh said, âThere's no denying that the degree of creative quality always has an impact on marketing effectiveness. In the future, successful brands will be those who combine creativity with emotion, data and technology to make meaningful connections with the audience.â
âThe appointment of Swamy as National Creative Director will strengthen iProspectâs capabilities in the area of âdata driven creativeâ. His experience of technology and smart creative solutions will add to our existing proficiency in media performance and we will be able to offer holistic solutions to our clients,â added Singh.