Interbrand, which completed five years in the country, has roped in Pitchfork Partners as its strategic communication partner. The brand consultancy, which has partnered with the likes of Godrej, Jio, Infosys, Mahindra and Bajaj Auto, intends to build a stronger reputation as a highly sought-after employer and equally as a strong partner to brands.
Commenting on their partnership with Pitchfork Partners, Ashish Mishra, Managing Director, Interbrand India, said, “Pitchfork Partners shares our beliefs and values, and we are delighted to partner with it. We started our journey in India half a decade ago and have already built relationships with a third of India’s 40 most valuable brands. What’s truly satisfying is that we have been chosen as partners for the majority of the country’s leading branding assignments of the decade. We see a huge opportunity for sustained growth and Pitchfork has the credentials to help us.”
Speaking about the development, Jaideep Shergill, Co-founder, Pitchfork Partners, said, “We are excited to partner with Interbrand. The company has a wide body of work in India and we are committed to helping it achieve its business goals through strategic and insights-driven communication.”