Food experience platform Foodpanda has launched a food campaign ‘The Crave Party’, which kick-started with desserts offer at Rs 9 followed by popular categories snacks starting at Rs 19 and biryani starting at Rs 79. It aims to increase the order volume by 10 times.
From August 29, users were able to avail of these prices with no minimum order value. Users will also see specialised collections on the app for various such offerings during the campaign.
The campaign is aimed to celebrate the universal love for food that ties the foodies together. Foodpanda has designed the upcoming offerings keeping the emerging trends and sentiments of the consumers in perspective at the same time aligning them with the business objectives.
Pranay Jivrajka, CEO, Foodpanda, said, “There is nothing more unifying than the love for food and we want to embody that on our platform. Through the most popular categories like desserts, snacks, biryani, etc., we intend to provide our customers with the best food experiences on the platform. At the same time, we aim to establish long-term relationships with our partner restaurants by introducing such compelling propositions. On the technical and logistical fronts, we aim to hire the right set of people needed, leverage Ola’s prowess and ensure that the last mile is covered with a strong customer support.”
The campaign will witness a strong integration with Ola assets and properties and will reach out to Ola customer base for maximum impact. Foodpanda will also be building a fleet of 60k delivery riders in the coming two months to meet the demands of the campaign and ensure a seamless ordering experience for the consumers.
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