Girnar's CarDekho acquires video content creator PowerDrift

Girnar Software Pvt Ltd, which owns online auto portals such as CarDekho.com, Gaadi.com, ZigWheels.com and BikeDekho.com, has announced the acquisition of PowerDrift Studios, a YouTube channel with a million subscribers. PowerDrift is Girnar Software’s eighth acquisition in the technology and content space.

According to Kantar TNS study, 80% of car buyers watch online videos before they make their final call. As a result, Rohan Albal and Amit Shetty's initiative, PowerDrift has acquired 240 million views with an average of 2 lakh views per video. They brew content around the automobile world, reviewing cars and bikes for the viewers.

Speaking on the acquisition, Amit Jain, Co-founder and CEO, CarDekho, said, “These are exciting times. CarDekho has always innovated and focused on providing the best user experience. Content plays an extremely important role in that. By bringing PowerDrift on board, I am convinced this acquisition will prove to be a game-changer. We will come up with the best-in-class video content, which will be a visual treat and decision-enabler for all stakeholders. I welcome each one from PowerDrift on-board and look forward to a power-packed innings.”

Rohal Albal, Co-Founder and CEO, PowerDrift, said, “Showcasing Indian motoring in a unique and world-class way has been the founding principle of PowerDrift. This alliance enables us in creating more exciting content, but also offers great value to our viewers. With our strengths compounded, I can’t wait for an even bigger, more exciting automotive future for India.”

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