GEC Watch: Colors leads urban; Zee Anmol leads U+R and rural

Zee Anmol and Colors maintained their respective markets in Week 30 of 2018 (July 21-27), even as BARC India updated its universe last week. Star Utsav has improved its numbers tremendously, while Sony Entertainment Television has marginally come up. It might be because of the latest season of Indian Idol that started airing on July 7 and is now airing the competition between the 14 finalists.

Other than this, the rankings of shows remained largely the same in all the markets. Colors’ Dance Deewane re-entered the U+R and urban lists. Star Plus’ Yeh Rishta Kya Kehlata Hai also came back to the urban list.

Top channels in U+R markets

As per select BARC India data for Week 30 of 2018 (July 21-27) for HSM (U+R): NCCS All: 2+ Individuals, Zee Anmol stayed at the top spot in the U+R markets, despite loss in numbers, with 673.461 million (last week 715.928 million) Impressions. Star Utsav climbed four spots up to reach at No. 2 garnering 646.474 million (last week 585.245 million) Impressions, followed by Star Bharat, that improved its rank by a slot, clocking 644.544 million (last week 591.833 million) Impressions. Zee TV, slipped to No. 4 with 638.796 million (last week 612.711 million) Impressions. Colors, slipped back at No. 5, garnering 607.306 million (last week 608.701 million) Impressions. Sony Pal at No. 6 position, clocked 603.033 million (last week 586.868 million) Impressions, followed by Star Plus, at No. 7 with 557.681 million (last week 532.629 million) Impressions. Sony Entertainment Television climbed to No. 8 by clocking 492.703 million (last week 447.894 million) Impressions. Rishtey at No. 9 position, stood with 441.164 million (last week 458.122 million) Impressions. Sony SAB slipped to No. 10 with 431.641 million (last week 468.725 million) Impressions.

Top shows in U+R markets 

Colors’ Naagin-3 clocked 15.818 million (last week 15.466 million) Impressions, leading the most watched programmes list in the U+R segment. As per select data {HSM (U+R): NCCS All: Prime Time (1800 - 2330 hours): 2+ Individuals}, while Zee TV’s Kundali Bhagya came in next with 13.003 million (last week 13.238 million) Impressions. Zee TV’s Kumkum Bhagya became the third most watched show by clocking 11.961 million (last week 12.298 million)  Impressions. Zee Anmol’s Kumkum Bhagya was at No. 4 that clocked 11.922 million (last week 10.764 million)  Impressions. At No. 5, Colors’ Dance Deewane clocked 10.506 million Impressions.

Top channels in urban markets

Riding on the back of the third season of its most popular franchise Naagin and the universe update, Colors strengthened its position at the top spot garnering 427.615 million (last week 418.591 million) Impressions. Star Plus stayed at No. 2 spot in the urban markets with 393.679 million (last week 373.801 million) Impressions. Zee TV, meanwhile, at No. 3 clocked 383.818 million (last week 361.820 million) Impressions. Sony Entertainment Television, climbed to No. 4 spot with 357.903 million (last week 330.386 million) Impressions, followed by Sony SAB at No. 5, that clocked 323.417 million (last week 341.484 million) Impressions. At No. 6, Star Bharat garnered 309.798 million (last week 286.070 million) Impressions. Star Utsav at No. 7 garnered 189.557 million (last week 179.341 million) Impressions, followed by Sony Pal that stood at No. 8 with 186.855 million (last week 181.321 million) Impressions. Zee Anmol at No. 9 registered 142.403 million (last week 156.429 million) Impressions. &TV was at the last spot by clocking 125.575 million (last week 124.069 million) Impressions.

Top programmes in urban markets

Colors’ Naagin-3 remained the most watched show in the urban markets with 10.551 million (last week 9.916 million) Impressions. As per select data {HSM (urban): NCCS All: Prime Time (1800-2330 hours): 2+ Individuals}, Zee TV’s Kundali Bhagya stayed at the second spot in the most watched shows list, by clocking 7.935 million (last week 7.788 million) Impressions in the urban market, followed by Zee TV’s Kumkum Bhagya with 7.509 million (last week 7.252 million) Impressions. Colors’ Dance Deewane is at No. 4 with 7.202 million Impressions, followed by Star Plus’ Yeh Rishta Kya Kehlata Hai that garnered 6.795 million Impressions.

Top channels in rural markets

Zee Anmol held on to the top spot with 531.058 million (last week 559.499 million) Impressions. Star Utsav was at No. 2 position garnering 456.917 million (last week 405.904 million) Impressions. Sony Pal stayed at No. 3 in rural markets garnering 416.177 million (last week 405.547 million) Impressions. Star Bharat, at No. 4 in the rural markets, recorded 334.745 million (last week 305.763 million) Impressions. Rishtey was at No. 5 position with 324.550 million (last week 337.599 million) Impressions. Dangal, at No. 6, clocked 279.196 million (last week 277.635 million) Impressions. Zee TV which stayed at No. 7 with 254.978 million (last week 250.891 million) Impressions. Big Magic followed with 194.453 million (last week 185.771 million) Impressions. Colors at No. 9 clocked 176.961 million (last week 190.110 million) Impressions. Star Plus, at No. 10, garnered 164.002 million (last week 158.828 million) Impressions.

Top programmes in rural markets

Zee Anmol’s Kumkum Bhagya was the most watched show in the rural market grabbing 9.911 million (last week 8.848 million). Sony Pal’s Taarak Mehta Ka Ooltah Chashmah that clocked 6.779 million (last week 6.465 million) Impressions. Zee Anmol’s Mehak stood next with 6.728 million (last week 6.317 million) Impressions, followed by Colors’ Naagin-3 that stayed at the fourth spot in the rural markets gathering 5.267 million (last week 5.551 million) Impressions. Zee TV’s Kundali Bhagya lists fifth with 5.069 million (last week 5.451 million) Impressions.

Info@BestMediaInfo.com