Facebook to stream LaLiga live

LaLiga and Facebook have announced that the social media platform will stream all LaLiga Santander matches live in the Indian subcontinent. This is LaLiga’s first broadcast agreement ever with a social media platform. The three-season deal commences with the 2018/19 campaign kicking off on August 17.

All 380 first division matches of Spain’s football league will be available for free to people on Facebook in eight countries: Afghanistan, Bangladesh, Bhutan, India, Nepal, Maldives, Sri Lanka and Pakistan.

The move makes LaLiga and its clubs more accessible to the viewers. The Facebook community in the eight countries will be able to watch LaLiga Santander coverage on a live and on-demand basis via multiple devices. Every match will be available on the official LaLiga Facebook page as well as individual club pages.

Viewers will be able to engage directly with the broadcast. For major matches, viewers in the region will be treated to interactive studio coverage hosted by TV Presenter and football expert Joe Morrison.

Analysis will be provided by a pool of experts, including former Real Madrid defender and four time LaLiga champion Michel Salgado, as well as former Barcelona and Atletico Madrid midfielder Luis Garcia.

In addition to the live matches, shoulder programming, including a full range of weekly preview shows and highlights, will be offered.

The league prides itself in being at the forefront of broadcast innovation, delivering many hours of sporting spectacle to millions of viewers every match day.

Javier Tebas, President, LaLiga, said, “We are thrilled to team up with Facebook to bring the millions of LaLiga fans in the Indian subcontinent even closer to the action. LaLiga sets the standard for football in the world and we are delighted that more people than ever before will have the opportunity to watch our matches live and for free through Facebook in the region.”

Peter Hutton, Head, Global Live Sports Programming, Facebook, added, “As home to the two most-followed sports clubs on Facebook and some of the world's most iconic footballers, LaLiga has a huge global presence on our platform. Its popularity is visible in the Indian subcontinent, so we're delighted to be able to serve the community of fans there with free, live LaLiga matches for the next three seasons. We see this as a great opportunity to not only bring people together around world-class football, but also help LaLiga reach new audiences and grow its visibility in a key development market.”

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