ENIL has launched an international radio station called Kool 104 in Hyderabad. Claiming to be the city's first international radio station, it was launched at an event by Bollywood personality Farhan Akhtar.
The music on Kool 104 comprises a curated selection of the latest international chartbusters with some evergreen hits in the afternoon.
The FM station aims to cater to everyone who craves for the best of English pop music and who follow contemporary international sensations like Justin Bieber, The Chainsmokers, Rihanna, Coldplay, Ariana Grande, Maroon 5, DuaLipa, Selena Gomez and the like.
The RJs on the station are the extremely opinionated Kool Sana who comes on air from 7 am to 12 noon; the man who knows every bit of trivia about international rock and pop acts, Kool Deep who comes onair from 12 noon to 4 pm; the snarky but entertaining and chilled out Kool Savio, who does the evening drive show from 4 pm - 9 pm; and, the host of the night show, Kool Paran, who takes to the airwaves from 9 pm to 12 midnight.
The launch event saw Akhtar take to the stage to unveil the logo of Kool 104.
Tapas Sen, Chief Programming Officer, ENIL, said, “With this new station, we now cover all three languages in the city, Telugu with Mirchi 98.3, Hindi with Mirchi 95 and English with Kool 104. As with all our stations, the product was devised after a lot of research and we hope that people love the content on Kool as much as we loved coming up with it.”