eBay.in ceases to exist as Flipkart ends tie-up and launches 2GUD

After the acquisition by Walmart, ecommerce major Flipkart has ended its year-old strategic partnership with eBay, resulting in the cessation of the existence of eBay.in.

The brand, which had earlier said that it would shut down eBay.in, has announced the launch of 2GUD – a new e-commerce platform for refurbished goods.

eBay and Flipkart had announced their partnership on April 10, 2017. In exchange for an equity stake in Flipkart, eBay had made $500 million cash investment and sold its eBay.in business to Flipkart.

2GUD is Flipkart’s first-ever independent platform for refurbished goods. The product portfolio of 2GUD would initially include smartphones, laptops, tablets and electronic accessories. Several more categories will be added soon.

According to Flipkart, although a few players cater primarily to the customer-to-customer segment, the refurbished goods market in India is still largely unorganised. With the launch of 2GUD, Flipkart intends to take its values of affordability, accessibility and availability to the refurbished market, while also addressing the critical problem of trust and convenience.

“The refurbished goods market has remained highly fragmented and unorganised despite its size, primarily due to complex processes, and missing assurance on the quality of products. Unlike existing C2C platforms, 2GUD offers an organised space devoid of regular buyer-seller interactions, which simplifies the process for both parties. 2GUD further leverages Flipkart’s capabilities in the service and support network to make it the preferred destination for certified, great-quality refurbished products,” said Anil Goteti, VP, Flipkart, who will be heading 2GUD along with Flipkart Marketplace.

The platform will be rolled out via mobile web initially but will soon be taken across other channels, including desktop and mobile app.

“As a market leader, Flipkart has always tried to offer a more fulfilling shopping experience in every aspect. With 2GUD, we have removed the trust deficit that exists in the refurbished goods market, and along with the added convenience, are offering customers yet another avenue to access quality products at the most affordable prices,” said Kalyan Krishnamurthy, CEO, Flipkart.

It is to be noted that Amazon.in already sells certified refurbished goods on its platform.

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