Dentsu Impact, the creative agency from Dentsu Aegis Network, has added an extra hand to its creative function with the appointment of Sumit Negi as Executive Creative Director. He will operate from its Gurgaon office and will report to Anupama Ramaswamy, National Creative Director, Dentsu Impact. Negi’s key responsibility would be to take care of the creative output for Maruti Suzuki.
Negi has 18 years of experience with brands such as Mortein (India and International), Microsoft, Telenor, Del Monte India, MAAZA, Samsung Mobile Phones, Grey Goose Vodka, Whirlpool, NIIT, Motorola, Hutch, Hyundai and LG. He has been associated with agencies such as Havas, Leo Burnett, Contract, Ogilvy, DDB Mudra and Grey.
Negi said, “Cars have always fascinated me, and having to mainly work on a brand that has been a leader for decades, and is transforming itself, is an exciting challenge. Nurturing creativity to reach business milestones is what I will be aiming at Dentsu Impact. Being a team player, I look forward to help in raising the bar and adding to the spirited environment in this place which Soumitra (Karnik) and Amit (Wadhwa) have kept alive. With Anupama at the helm of things, it is going to be a drive in top gear.”
Ramaswamy said, “Negi is a rare blend of calmness and energy. He understands the automobile category and knows the pace of the account. He is talented, passionate and mature. I believe he will help us in this journey of growing Dentsu Impact to new heights.”
Soumitra Karnik, Chief Creative Officer, Dentsu Impact, said, “Negi’s maturity, calm demeanour and the manner in which he leads his team is what sets him apart. His passion and knowledge on cars give Dentsu Impact an added edge.”