Borosil's new campaign 'Thirst For Gold' champions cause of Indian athletes

Borosil Glass Works Ltd, the official Hydration Partner for national athletes representing India at all upcoming Olympic events, has launched a new campaign titled #ThirstForGold, which will run across all upcoming big-ticket events starting with the Asian Games 2018.

The campaign’s intent is to create a public awareness campaign championing the athletes for their victory, to be shared by all Indians. To mark the beginning of the journey, an anthem was written set to the background of a heart-warming story. The video features a child playing the lead who offers Bajrang Punia the national flag exhorting him with a passionate plea saying, “#JhandaGaadKeAana” at the Asian Games. Also, seen in the video are star Indian wrestlers Hardeep Singh and Pawan Kumar.

The larger campaign #ThirstForGold will add more television, print and online content on the basis of this theme shot with top national athletes from across disciplines.

Commenting on the campaign, Shreevar Kheruka, Managing Director and Chief Executive Officer, Borosil Glass Works Limited, said, “This is a very proud moment for us to be associated with the Indian Olympic Association as their Hydration Partners. We are glad to be able to support the Indian athletes in their endeavours and look forward to a long-term association. With the launch of our new media campaign #ThirstForGold, we celebrate the victory of medals won by India, and the many more that are yet to come. We want the nation to join us in celebrating these athletes and their efforts to make our country proud.”

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