Artemis Hospitals' #GetSecondLife campaign looks at organ donation from a different lens

Approximately 5 lakh people die each year across the nation due to lack of organ donation as there is a huge demand-supply gap between the number of transplants awaited and the organs available. The need for organ donation has never been greater to step forward and save the lives of people. Keeping this need in mind, Artemis Hospitals and WATConsult have launched a campaign to highlight the importance of pledging to donate organs.

World over, the idea of organ donation has often been spoken about as ‘an act of giving’ but Artemis Hospitals and WATConsult, the digital and social media agency from Dentsu Aegis Network India, decided to look at organ donation from a different lens.

Launched on the occasion of ‘World Organ Donor Day’, on August 13, #GetSecondLife portrays ‘organ donation’ as an act of not just giving a new life to the recipient but also a second life to the donors. It attempts to pitch to potential donors 'a second chance on life' – to live the journey once again with a myriad of dreams, choices, relationships and adventures that they may have missed because of their stressful lives.

Rajiv Dingra

Rajiv Dingra, Founder and CEO, WATConsult, said, “#GetSecondLife is need of the hour because we all plan the best for us to live a healthy and a memorable life but sometimes, life just ends too soon. But when you pledge an organ, you gift yourself another chance at life. You promise yourself a plethora of moments, experiences and thrills that you will live through a cross-section of people who may benefit from your organs.”

Dr Devlina Chakravarty, MD, Artemis Global Life Sciences, said, “#GetSecondLife talks to potential donors, urging them to give this gift of life, not only to the recipients who will benefit but to themselves. By committing to donate your organs, you promise yourself a chance of dreaming again, breathing again, experiencing again and living again. In this drive, we urge you to not only pledge your organs but also lend your voice of support to make the movement bigger.”

The campaign video revolves around the fact that a part of your body can give you a chance to live on in some form even after you have moved on. So pledge your organs as a second life awaits you. Along with heavy push on Facebook, Twitter and Instagram, there will be a special microsite, www.getsecondlife.com, too.

The microsite would give visitors who come to pledge their organs a Donor Card, calling them a proud organ donor. The donor will also be introduced on social platforms such as Facebook and Instagram filter saying “Proud Organ Donor” with the hashtag #GetSecondLife.

The Campaign:

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