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Animal Planet and HCL highlight plight of endangered animals in new series, On The Brink

In line with its initiative on animal conservation, Animal Planet’s new show to be aired from August 20 creates awareness about the need to save threatened species and their habitat

Animal Planet, which has been creating awareness about endangered species and animal conservation, will launch a new TV series ‘On The Brink’, in association with HCL. The new show will explore why these species are on the brink and how the situation can be twisted around.

“There is a dire need to create awareness about species conservation as almost half of the 177-mammal species surveyed lost more than 80% of their distribution between 1900 and 2015. We are delighted to enter into this tie-up with HCL Corporation and The Habitats Trust to showcase a one-of-its-kind series, On The Brink. It is about nature programming that inspires wonder and curiosity. It goes beyond the mega fauna to showcase India’s incredible diversity and importantly creates awareness about the need to save species and their habitat. This is in line with our enhanced focus on conservation as a part of our philosophy ‘Humans Like Us’,” said Zulfia Waris, VP, Premium and Digital networks, Discovery Communications India.

The show will be aired every Monday at 9 pm, starting on August 20. The series is divided into eight episodes, shot across the country.

Through the eyes of host Malaika Vaz, the show will take the audience to the interiors of India, divided into eight episodes, interviewing a few men and women who are trying to save these species from extinction.

“Wildlife and habitats conservation is essential to maintaining the natural ecological balance of our planet; however, it is under serious threat largely due to human-induced factors such as habitat destruction, overhunting, pollution and climate change. The earth is as much ours, as it is of the flora and fauna that inhabit it and there is a lot we can achieve if all of us pool in our efforts with an aim to save the endangered indigenous species. On The Brink is a concerted attempt to raise awareness about the importance and the urgency of animal conservation,” said Roshni Nadar Malhotra, CEO, HCL Corporation and Founder and Trustee, The Habitats Trust.

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