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A total of 185 case studies have been shortlisted for the final presentations in Emvies 2018. These case studies will come up for presentation between September 24 and 28, 2018.
Last year, Emvies registered 173 shortlists.
This year’s shortlists were announced in 40 different categories, including Media Strategy, Integrated Campaign, Media Innovation, Media Research/ Analytics, Use of Influencer Marketing for a brand, Young Emvie of the Year and Ongoing Media Campaign.
The detailed shortlists are as below:
| A03 : Best Media Strategy - Services | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Vodafone India Pvt. Ltd. | Future is exciting. Ready? |
| 2 | HSBC | The Boarding Call |
| 3 | Bharti Airtel | An app as big as a popular tv channel |
| E01a : Best Integrated Campaign - Consumer Products - Cosmetics, toiletries, personal hygiene | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Hamam | Fighting for Women's Safety with a Bar of Soap ! |
| 2 | Whisper India | Whisper #WingsToFly |
| 3 | Lifebuoy | Infection Alert System |
| C07e : Best Media Innovation - Digital - Video | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Google Maps | Dynamic YouTube Ads: How Google Maps helped consumers 'Weather' the Monsoons |
| 2 | Heinz Tomato Ketchup | The Taste That Grabs You |
| 3 | Kissan | Kissan Tiffin Time Table |
| 4 | Vodafone India Pvt. Ltd. | How Vodafone inspired farmers to choose life over suicide |
| 5 | Fevicol | Everything sticks |
| 6 | Horlicks | Distributing an antidote online |
| A02 : Best Media Strategy - Consumer Durables | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Aquaguard | We helped India drink healthy water - Pincode by Pincode! |
| 2 | Nokia | Kkyunki Yeh Rishton Ki Diwali Hai ! |
| C01 : Best Media Innovation - Television | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Vodafone India Pvt. Ltd. | When the Vodafone Pug army virtually gatecrashed the Premier Badminton League |
| 2 | Swiggy | Swiggy Speedometer |
| 3 | Google Maps | India's First live TV traffic update segment: Google Maps |
| 4 | Vaseline | Pause-Rewind-Play |
| 5 | Samsung | Samsung NDTV Camera Partnership |
| 6 | Star Plus | The Real "Fake News" |
| G : EMVIE for Good | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Times Of India | The Times of India - #Noconditionsapply: Sindoor Khela |
| 2 | Vodafone India Pvt. Ltd. | How Vodafone inspired farmers to choose life over suicide |
| 3 | Harpic | No Toilet No Wedding |
| 4 | Vodafone India Pvt. Ltd. | How Vodafone brought down the cases of lost children at Sabarimala |
| 5 | Lifebuoy | Activating Infection Alert System in rural India |
| 6 | Savlon | 1.7 Million Happy Hands! |
| 7 | Cadbury Bournvita | BVTA Exam |
| 8 | Tata Tea | Alarm Bajne Se Pehle - Jaago Re! |
| 9 | Google - RailTel | Bringing the Internet alive for every Indian |
| D03 : Best Media Research/Analytics - Best use of Analytics/Data Technology | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Lifebuoy | Activating Infection Alert System in Rural India |
| 2 | Aashirvaad Atta | Taking Fake News Head On... ORM Powered by Human Intervention |
| 3 | Ayush and Vaseline | VOISE : Decoding Consumer Video Opinions through the "True Feel Score" |
| 4 | Google Maps | Converting millions of consumer usage data points into actionable media |
| 5 | Vaseline | Purple : The Non-Human Data Scientist |
| 6 | Agency Research | Retail Store Estimator - Transforming Shopping Potential into Reality |
| 7 | Goodknight Activ+ | Predicting Malaria & Dengue Outbreak through Data Intelligence |
| C04 : Best Media Innovation - Ambient Media | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Vodafone India Pvt. Ltd. | Good in Goodbyes |
| 2 | TATA Salt | Har Pal Ujjwal |
| 3 | Vodafone India Pvt. Ltd. | Vodafone helps reunite lost children with their parents using technology |
| 4 | Star Sports | ISL 4 COCOBALL |
| E01b : Best Integrated Campaign - Consumer Products - Beverages and drinks | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Mirinda | Awakening the parents towards compassion not comparison |
| 2 | Horlicks | #NOFEAR during Exam Time this year |
| A04 : Best Media Strategy - Media | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Republic TV | Republic Launch |
| C07a : Best Media Innovation - Digital - Search | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Maggi Search | OK Google, let's Vote for Meri Maggi! |
| 2 | Kissan | Kissan Tiffin Time Table |
| 3 | Hero MotoCorp | How we bought Competitive Keywords in 10X lower cost |
| 4 | Big Bazaar | Smart Search |
| C02a : Best Media Innovation - Print - Dailies | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Dettol | Amaar Maa Amaar Durga |
| 2 | Vodafone India Pvt. Ltd. | Vodafone gave the best birthday gift ever |
| 3 | Harpic | No Toilet No Wedding |
| 4 | Knorr | Confused Bhookh - A single ad satiated 1 lac hunger pangs |
| C13 : Best Media Innovation - Sponsorships | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Dettol and Harpic | Swachhta Ki Pehel |
| 2 | Axis Bank | Cheque ko checkmate |
| 3 | Amul | How Amul leveraged Sponsorships to achieve sales goals using sound business acumen |
| 4 | Vodafone India Pvt. Ltd. | The Truth about Youth |
| 5 | Mahindra Bolero Pik Up | Establishing The Leader's Untold Story |
| 6 | Savlon | Rasoi Ki Jung, Saaf Haathon Ke Sung! |
| 7 | Whisper India | Whisper #SitImproper |
| 8 | Vodafone India Pvt. Ltd. | Bigger & better - with money can't buy experience |
| 9 | Tata Hexa | The story of how Hexa conquered the City of Joy' |
| 10 | Surf Excel | Surf Excel - Learning from Failure |
| A01a : Best Media Strategy - Consumer Products - Cosmetics, toiletries, personal hygiene | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Engage | Small is the new BIG! |
| 2 | Lifebuoy | Infection Alert System |
| 3 | Dettol and Harpic | Swachhta ki Pehel |
| 4 | Savlon | It's time TGs became Human being! |
| C09 : Best Media Innovation - Best Use of Influencer Marketing for a brand | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Kissan | Kissan Tiffin Time Table |
| 2 | Zydus Wellness | Converting Barriers into Brand Warriors |
| 3 | Bharti Airtel | Airtel connected live |
| 4 | HDFC Standard Life Insurance Company Ltd. | Is youth of today "Reckless" or "Responsible"? |
| 5 | Project Nanhi Kali | #PowerlessQueen |
| 6 | Tata Tea | Alarm Bajne Se Pehle - Jaago Re! |
| 7 | Center Shock | #RemainUnshocked |
| 8 | Nokia | When The Status Says "Can't Talk, Whatsapp Only" |
| E04 : Best Integrated Campaign - Media | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Republic TV | Republic launch |
| 2 | Star Sports | ISL 4: One Country 6 Different Footballing Nations |
| C06 : Best Media Innovation - Radio | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Dettol Siti Shield | Making the Invisible Visible |
| 2 | Google Maps | Google Maps: '5 minutes ko 5 minutes banatey hain' |
| 3 | Quaker Oats Plus Milk | Shouting about two & two together |
| 4 | KINDER JOY | Kinder Joy Just Kidding - Ab Bachche Banenge RJ |
| 5 | Nokia 2 | Battery Abhi Baaki Hai Mere Dost |
| C07f : Best Media Innovation - Digital - Multiple Platform | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Horlicks | Delivering an antidote online |
| 2 | Aquaguard | We helped India drink healthy water - Pincode by Pincode! |
| 3 | Kissan | Kissan Tiffin Time Table |
| 4 | Vodafone India Pvt. Ltd. | Good in Goodbyes |
| 5 | HIT FIK | Excuses do not save life, Platelet donation does! |
| C08 : Best Media Innovation - Best Use of Emerging Technology for a Media Solution | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Vodafone India Pvt. Ltd. | Vodafone helps reunite lost children with their parents using technology |
| 2 | Lifebuoy | Activating Infection Alert System in rural India |
| 3 | Vodafone India Pvt. Ltd. | How Vodafone inspired farmers to choose life over suicide |
| 4 | Pepsi | The New Age Wingman in Gujrat - Pepsi |
| 5 | SonyLIV | SonyLIV, India's first trackable moving Billboards |
| 6 | Star Plus | Air Ink Hoarding |
| 7 | Vodafone India Pvt. Ltd. | When the Vodafone Pug army virtually gatecrashed the Premier Badminton League |
| 8 | Google Maps | How Google Maps helped consumers "Weather" the Monsoons |
| 9 | Mahindra KUV 100 Nxt | Bringing Alive The KUV Experience |
| D02 : Best Media Research/Analytics - Bese Media Research using existing data | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Hindustan Unilever Limited | BEEP an INR 7750 Cr. Solution |
| 2 | Mahindra & Mahindra | The R.P.I. Route to Rural ROI |
| 3 | Policybazaar.com | The power to predict who will click! |
| A01c : Best Media Strategy - Consumer Products - Confectionary and food | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Kissan | Kissan Tiffin Time Table |
| 2 | Aashirvaad Atta | Taking Fake News Head on - Channelizing into Brand Growth |
| 3 | Too Yumm | Too Yumm - How a startup brand set new standards and became one of the fastest growing and most preferred snacking brand in India! |
| 4 | Zydus Wellness | Breaking Barriers, Making India Sugar Free |
| C07d : Best Media Innovation - Digital - Display | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Aquaguard | We helped India drink healthy water - Pincode by Pincode! |
| 2 | HIT FIK | Excuses Do Not save life, Platelet Does |
| 3 | Mercedes Benz | The day we sent 70 million people to the Auto Expo |
| 4 | Google Search | Mass customization through Dynamic Creative deployment |
| E01d : Best Integrated Campaign - Consumer Products - Others | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Dettol Siti Shield | Making the Invisible Visible |
| N : Young Emvie of the Year | ||
| Sr. No. | Name of the Person | Brand Name - Caption Title |
| 1 | Ayush Doshi | Vodafone India Pvt. Ltd. - The Craftsman of Unforgettable Experiences |
| 2 | Dhara Shah | Vodafone India Pvt. Ltd. - Consumer Engagement Planner |
| 3 | Smith Bhatt | Aquaguard - Consumer Journey Architect |
| 4 | Namita Kulkarni | Lux, Lifebuoy, Hamam - Alice In Wonderland |
| 5 | Avani Parekh | Vodafone India Pvt. Ltd. - Winning at the game called Media planning |
| 6 | Mayank Dedhia | Vodafone India Pvt. Ltd. - Great to Good - The Bahubali way |
| C12 : Best Media Innovation - Branded Content | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Samsung | Samsung NDTV Camera Partnership |
| 2 | Vodafone India Pvt. Ltd. | The Gift of Stories |
| 3 | Bosch | Relationship Advice from Washing Machine |
| 4 | HDFC Life | Is youth of today "Reckless" or "Responsible"? |
| 5 | Harpic | No Toilet No Wedding |
| 6 | Asian Paints Corporate | Where The Heart Is! |
| 7 | Nicotex | I Can You Can |
| 8 | Tata Tea | Alarm Bajne Se Pehle - Jaago Re! |
| 9 | Kissan | Kissan Tiffin Time Table |
| 10 | Nokia | Is Diwali Phone Kyo No Ki-Ya |
| 11 | Dettol | Amaar Maa Amaar Durga |
| 12 | Tata Hexa | The story of how Hexa conquered the City of Joy' |
| 13 | Mountain Dew | Conquering the Mountain Within |
| B : Best Digital Strategy | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Vodafone India Pvt. Ltd. | Future is exciting. Ready? |
| 2 | Google Maps | How Google Maps predicted best route forward in unpredictable conditions |
| 3 | Aquaguard | We helped India drink healthy water – Pincode by Pincode! |
| 4 | Vodafone India Pvt. Ltd. | Decoding Generic Search Behavior to drive personalisation at scale |
| E01c : Best Integrated Campaign - Consumer Products - Confectionary and food | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Aashirvaad Atta | Taking Fake News Head on - Channelizing into Brand Growth |
| 2 | Amul | HOW AMUL ENERGIZED INDIA WITH THE WORLD'S ORIGINAL ENERGY FOOD - MILK |
| 3 | Zydus Wellness | Breaking Barriers, Making India Sugar Free |
| A01d : Best Media Strategy - Consumer Products - Others | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Nicotex | I Can You Can |
| 2 | Godrej Ezee | Caring is Ezee-How Godrej Ezee has helped to save thousands of lives, one hug at a time! |
| 3 | Surf Excel | Surf Excel - Learning from Failure |
| C05 : Best Media Innovation - Cinema | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Saint-Gobain Gyproc India Ltd. | Cinema Fusion Gyproc |
| 2 | CP Plus | CP Plus Ka Swag |
| 3 | Tata Nexon | Tata Nexon embarks on a Star Wars Adventure in India |
| C03 : Best Media Innovation - Out of Home | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Google Maps | How static analogous billboards came alive with Google Maps! |
| 2 | Hamam | Hamam - Go safe outside |
| E03 : Best Integrated Campaign - Services | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Vodafone India Pvt. Ltd. | Wherever you go, our network of pugs will follow |
| 2 | Google Maps | Google Maps #LookBeforeYouLeave |
| 3 | Vodafone India Pvt. Ltd. | Good In Goodbyes |
| 4 | Paytm | QR Code put on steroids in the payments ecosystem |
| C02b : Best Media Innovation - Print - Magazines | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Mahindra KUV 100 Nxt | Bringing Alive The KUV Experience |
| C11 : Best Media Innocation - Direct Marketing | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Times Of India | #NoConditionsApply : Shindoor Khela |
| 2 | Vodafone India Pvt. Ltd. | Vodafone gave the best birthday gift ever |
| C07b : Best Media Innovation - Digital - Social Media | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Vodafone India Pv.t Ltd. | How Vodafone inspired farmers to choose life over suicide |
| 2 | Big Bazaar | FB 24 Hrs Live Shopatainment |
| 3 | Nokia 3310 | Other brands feed Nokia's legendary snake |
| 4 | Aditya Birla Capital | Waterfall Targeting - How visual story-telling and data intelligence came together |
| 5 | Croma | Magic Filter |
| 6 | Bosch | Relationship advice from Washing Machine |
| D01 : Best Media Research/Analytics - Bear Media Research using Proprietary Data | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Google Maps | When you look deeper you emerge richer |
| 2 | Kissan | The shortest route to a mother's heart is via POLYCHROME! Kissan Tiffin Timetables |
| 3 | Flipkart | Smart Lens- A survey based tool that changed TV planning for Flipkart |
| 4 | Vaseline | Purple : The Non-Human Data Scientist |
| 5 | Google Maps | When data reveals a city's secrets |
| A01b : Best Media Strategy - Consumer Products - Beverages and drinks | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | McDowell's No.1 | McDowell's No.1 Yaari with Rana |
| 2 | Mirinda | Awakening the parents towards compassion not comparison |
| 3 | Pepsi | Pepsi celebrates the spontaneity of the moments |
| E02 : Best Integrated Campaign - Consumer Durables | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Nokia | Nokia Asks People To Give The Most Expensive Gift This Diwali |
| 2 | Tata Nexon | What we did now echoes in eternity' How Nexon's blockbuster-hit launch integrated campaign won Indian hearts! |
| 3 | Hero Motocorp | The story of how we sold 74 bikes in a minute, every minute for 60 days |
| C07c : Best Media Innovation - Digital - Mobile / hand held devices | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Vodafone India Pvt. Ltd. | When Vodafone created a Virtual problem to solve a real one |
| 2 | Bloomberg | Quint | Bloomberg | Quint WhatsApp Campaign |
| 3 | Nokia 6 | How Nokia changed the audio experience of every other smartphone |
| 4 | Pepsi | Chug Chug on ChukChuk |
| 5 | Aquaguard | We helped India drink healthy water - Pincode by Pincode! |
| 6 | Lifebuoy | Activating Infection Alert System in rural India |
| F : Best Ongoing Media Campaign | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Vodafone India Pvt. Ltd. | Thank You Airtel! - Continuing to ambush the airtel |
| 2 | Dettol and Harpic | Swachhta ki Pehel |
| 3 | Tata Tea | Tata Tea Jaago Re - From Cause Marketing To Change Marketing |
| 4 | Gillette Guard | Gillette Guard - Bachelor Of Shaving |
| 5 | Star Plus | Star Plus - Ek Nayi Soch |
| C10 : Best Media Innovation - Events / Experiential Marketing | ||
| Sr. No. | Brand Name | Caption Title |
| 1 | Savlon | 1.7 Million Happy Hands! |
| 2 | Times Of India | The Times of India - #Noconditionsapply: Sindoor Khela |
| 3 | Vodafone India Pvt. Ltd. | How Vodafone inspired farmers to choose life over suicide |
| 4 | Dettol Siti Shield | Making the Invisible Visible |
| 5 | Vodafone India Pvt. Ltd. | How Vodafone ensured a safe and worry free spiritual experience for lakhs of pilgrimes at Sabarimala |
| 6 | IBM | IBM Watson ft Vogue |
| 7 | Colgate-Palmolive (India) Limited | Bringing a smile to the community that drives Mumbai 24 X 7 |
| 8 | Tata Nexon | Tata Nexon embarks on a Star Wars Adventure in India |
| 9 | Vodafone India Pvt. Ltd. | When the Vodafone Pug army virtually gatecrashed the Premier Badminton League |
| 10 | Vodafone India Pvt. Ltd. | Good in Goodbyes |