Sun Group’s 93.5 Red FM, along with its sister concern Suryan FM in Tamil Nadu, is slated to further expand its network in the country with a series of station launches. The move is considered to be a stature-building exercise to further solidify its position as a leading player in the Indian radio industry.
With millennials in tier II and III cities increasingly evolving in terms of newer content consumption patterns, Red FM through these launches intends to ride this wave to tap into such high-potential markets. Suryan FM recently saw the launch of three new stations like Vellore and Salem at 93.9 FM and Erode at 91.9 FM, taking the network presence to a total of 10 cities in the state.
The year began with station launches for Red FM in Jammu, Srinagar and Mumbai (with Magic 106.4 FM). In addition to this, Red FM will now be expanding to Dehradun, Dulhe, Nanded and Muzaffarpur this month. The new stations will be aligned to Red FM’s brand personality of being irreverent, young, cool and trendy offering super hit music.
Nisha Narayanan, COO, Red FM, said, “We are delighted to expand our base and introduce new stations across the country. In line with our phase III launch, the expansion is a strategic endeavour to tap into more markets. We take great care in localising content as per our audience’s ever-evolving preferences and vernacular content is a sizeable part of our offerings. It gives us immense pride to cut across states, cities and languages to be a nationally present unifying platform for people to enjoy and express themselves. 2018 has already started on a good note and we aim to keep getting bigger and better.”
B Surendar, COO (South), Red FM, said, “It has been a long-standing tradition of Red FM to entertain our listeners with music and other forms of engaging content. Suryan FM is one of our most popular radio stations in Tamil Nadu and the new stations launched in Erode, Salem and Vellore will cater to even more people apart from our already strong markets like Chennai, Coimbatore, Tirunelveli, Madurai, Trichy and Pondicherry. Salem will also have the distinguished privilege of being the first all-woman radio station in all of south India! The new stations were recently launched with much fanfare and we are anticipating increased listenership in the southern region, with more captivating content for our listeners.”