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Scarecrow M&C Saatchi wins creative duties for seven FMCG brands

These include four brands of Emami, Lactalis Group’s Anik range, Baby Sebamed and Wagh Bakri Group’s popular brand Mili Tea

Scarecrow M&C Saatchi has strengthened its portfolio by winning creative duties for seven FMCG brands, two out of which are international.

These include Lactalis Group’s Anik range (Ghee, Milk, Flavoured Milk, Buttermilk, Curd and Milk powder); the complete portfolio of Baby Sebamed, an iconic German brand established by dermatologist Heinz Maurer and marketed in India by USV Pharma; Wagh Bakri Group’s popular brand Mili Tea; four brands from Emami Group - the complete range of Boroplus (Face Wash, Fairness Cream, Body Lotion, Prickly Heat Powder and  Antiseptic Cream); Emami Kesh King Hair Oil & Shampoo; Emami 7 oils in one hair oil; and Emami Diamond shine hair colour.

The accounts will be handled by Scarecrow M&C Saatchi’s Mumbai office.

Vikas Srivastava, Sr. GM (Marketing), Emami Limited, confirmed the development by adding, "Scarecrow has been evolving over the years and now, with their tie-up with M&C Saatchi we expect our communication will become sharper with new ideas that will help break clutter.”

DPS Advertising & Marketing, Kolkata, has been associated with Emami on the above brands for years, and the association will continue.”

DPS Advertising & Marketing, Kolkata, has been associated with Emami on the above brands for years, and the association will continue.

Manish Bhatt

"Some of the brands like Boroplus are truly iconic brands that every Indian has grown up with. Creating memorable work for such a memorable brand is indeed a matter of great pride for us at Scarecrow M&C Saatchi. Raghu and me have already worked on beauty, skin care and hair care brands like Parachute, L’Oreal, Lakme Elle 18, Vaseline, Dabur Vatika and more in our earlier days, and would love to provide the necessary expertise to create some ground-breaking work for these brands as well.", said Manish Bhatt, Founder-Director, Scarecrow M&C Saatchi.

Commenting on the decision to choose Scarecrow M&C Saatchi, Executive Director of Wagh Bakri Tea Group Parag Desai mentioned that “Wagh Bakri Tea is the leader in Gujarat and very popular brand in Rajasthan and Madhya Pradesh wherein in Mili Tea is second choice for masses. We are now targeting newer territories such as North India, South India, Maharashtra and Goa. Scarecrow M&C Saatchi presented us a compelling creative strategy to gain significant market share in these regions.”

Bhatt said, “It’s a special feeling. Scarecrow M&C Saatchi has been handling Wagh Bakri for over 3 years now. The group has ambitious plans for Mili Tea and has always evolved with times and focused on expanding reach. We are thrilled to partner with them in this exciting journey.”

Talking about the association, Farida Hussain, Director for Splendore Business,), said, “We are very upbeat about taking Baby Sebamed to the next level. Its unique formulation with pH 5.5 makes it effective and extremely safe for the little ones, right from day one. We are sure the association with Scarecrow M&C Saatchi will support Sebamed to meet its aspirations.”

Bhatt added, “It’s always a pleasure to work on a brand where you are one of its target audiences. The Group has shown faith in Scarecrow M&C Saatchi by giving us the mandates of its Baby skincare range. Baby skin care is a tough category and USV private limited has a very ambitious plan for it. Team Scarecrow is really excited to contribute to Sebamed’s growth.”

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