Dailyhunt has announced its partnership with Sakal Media Group for a content deal.
With this partnership, Dailyhunt will now be able to offer hyperlocal Marathi and English news content on politics, entertainment, sports, health, agriculture and other topics.
Headquartered in Pune, Maharashtra, the Sakal Media Group owns and operates newspapers and magazines in Marathi as well as English that are circulated across Maharashtra and Goa.
Sakal is the flagship Marathi-language daily newspaper published from Pune while its online avatar, e-sakal, is claimed to be garnering about three million views per month. It also publishes Sakal Times, an English-language daily newspaper published from Pune; SaamTV, a Marathi news and current affairs channel; Dainik Gomantak, a Marathi daily newspaper published from Goa and Saptahik Sakal, a weekly Marathi magazine published from Goa. All these titles are among the most popular verticals of the Sakal Media Group, which will be integrated into the Dailyhunt platform.
Virendra Gupta, Founder and CEO, Dailyhunt, said, “This partnership is a natural progression towards building robust local language content for our loyal, ever-increasing user base. The local language is the single biggest opportunity in the Indian internet today. The future for us lies in winning the regional language audiences. The core focus of our business is and will always be on regional language content as it plays a significant role in bringing traffic across various verticals of the Dailyhunt Group.”
Pradeep Dwivedi, Chief Executive Officer, Sakal Media Group, said, “The Sakal Media Group is poised to take a significant leap forward as it has been expanding its footprint to access audiences across various demographics and geographies in the last few years. We are constantly working towards reaching a wider audience – the Marathi-speaking young audience, not only residing in the state of Maharashtra but also across the length and breadth of the country. We want to give our readers, who are consuming news online and provide them with a similar experience. We have been curating various distribution technologies and we consider Dailyhunt as our natural ally in this process. This partnership is in line with our long-term vision and content distribution strategy.”
In the next phase, the Sakal Media Group is also looking forward to getting its video and multimedia content on-boarded on the Dailyhunt platform.