Red FM recently launched Magic 106.4 FM as the first retro station in Hyderabad on July 11. The intent is to connect listeners back to a nostalgia-filled era. Adorned with the tagline of ‘Vintoo Maimarachipodaam’ (Let’s get mesmerised), the newly launched radio channel aims at delivering a unique experience that connects one to an era and encourages listeners to realise that magic exists in everyday life. Popular songs from evergreen artists and composers like Ilaiyaraaja and AR Rahman will be the staple on the station.
Widely considered to be a city steeped in history, the people of Hyderabad are known to have a penchant for traditional, evergreen and retro music. It’s a quality the city is known for and the station will be tapping into this sentiment to reach out to the locals.
Magic 106.4 FM will leverage on the popularity of some already popular RJs, including RJ Prateeka, RJ Sri Krishna, RJ Murali and RJ Jo.
B Surendar, COO, Red FM network, said, “Magic 106.4 FM is our answer to people’s hectic lives, a window of opportunity to get lost in the yesteryears, which was free from stress and more care-free. The people of that era still reminisce the culture and lifestyle of that time, and the music and movies of those days hold a special place in their hearts. Our network has constantly strived to bring newer content formats to the masses, a fact which is deeply imbibed in the network’s DNA. We believe Magic 106.4 FM fits the bill perfectly of being a platform to relive the nostalgic ’80s and ’90s era and let listeners enjoy a spark of magic in their daily lives today. We would like to bring forth more mesmerising situations in the hearts and minds of our consumers through Magic 106.4 FM and trigger an unconditional sense of joy allowing listeners to Vintoo Maimarachipodaam.”
This is the second station to be launched in Hyderabad after the initial launch in Mumbai.