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McDonald’s named 2018 Spikes Asia Advertiser of the Year

Nick Rodd, Marketing & Menu Lead, McDonald’s Asia Business Unit, will accept the award at the Spikes Asia Awards Ceremony on September 28

McDonald’s has been announced as this year’s recipient of Spikes Asia Advertiser of the Year Award, the highest accolade to recognise brands that set themselves apart through the quality and innovation of their creative campaigns in Asia.

As a global brand offering different local flavour items in different Asian markets, McDonald’s successfully maintains the same strong brand integrity and propositions. By continuing to advance its marketing and creative communications efforts, specifically to cater for the cultural nuances of local audiences across Asia Pacific, the brand has demonstrated excellent creative work across the region and over the last number of years has won recognition for their bravery in advertising.


2017 alone saw six different campaigns from three different countries win 10 Spikes Asia Awards. This included a Creative Effectiveness Spike for #MacItBetter, which showed how the work drove tangible business effects for the Big Mac and the brand in Australia.

Joe Pullos, Festival Director, Spikes Asia, commenting on the announcement said, “The awards at Spikes Asia are all about celebrating and championing Asian creative and McDonald’s has achieved monumental success for their branded communications both here in APAC as well as globally. It’s an instantly recognisable brand that continues to evolve and drive for higher standards in its creativity specifically nuanced for this region. We’re very excited to be able to reward the company’s commitment to innovative communication.”

Since 2015, McDonald’s has won 21 Spikes Awards, often with a focused technological and results-driven element, including ‘McNow’, which used big data to create ads in real time, ‘capacity-based McDelivery’ that used data to improve delivery times and ‘Snaplications’, an innovative use of Snapchat to attract new talent through instant job applications.

Nick Rodd, Marketing & Menu Lead, McDonald’s Asia Business Unit, will accept the Award onstage at the Spikes Asia Awards Ceremony on September 28.

“This award belongs to our agency partners and our market teams. They play a vital role ensuring McDonald’s consistently and effectively produces innovative campaigns, great advertising and unified brand communications across the region. We work together to deliver our brand promise of making delicious, feel-good moments easy for our customers. The recognition demonstrates our success in understanding and engaging our customers, which are at the core of all we do. The credit should go to our franchisees, suppliers and employees for offering great food and great hospitality to deliver on our brand promise,” said Rodd.


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