Inorbit Malls appointed Infectious as its advertising agency following a multi-agency pitch. The agency will be responsible for crafting advertisements for their malls across India.
Nisha Singhania, Co-founder and Director, Infectious, said, âThis is an exciting win for us because retail, as a category, is rapidly evolving and is ripe for some great intervention. We look forward to partnering with Inorbit malls in this evolution and hope to create some memorable campaigns for them.â
Ramanuj Shastry, Co-founder and Director, Infectious, said, âMalls have the potential to be platforms of immersive brand experience. In these exciting times, itâs an honour to be chosen by Indiaâs preeminent mall and to partner them in this journey of business transformation.â
In the last two quarters, Infectious bagged the digital mandate for Ultra Tech cement and the creative duties for Eros Now OTT and IN2 supplements.