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IdeateLabs strengthens leadership team

Brings on board Ruchika Kumar and Pallavi Naidu to expand the agency’s business verticals through geographies, managing project P&Ls, building digital brand strategy among other responsibilities

(L) Ruchika Kumar and Pallavi Naidu (R)

IdeateLabs, the digital marketing agency, has appointed Ruchika Kumar and Pallavi Naidu as Business Heads at its Mumbai office. Together, they will focus on expanding the agency’s business verticals through geographies, managing project P&Ls, forging existing and new business partnerships, building digital brand strategy and innovating branded concepts across social platforms.

Kumar’s key responsibilities involve creating and managing new digital assets and launching new IPs while amping up the white label content. Naidu will engineer Ideatelabs’ growing overseas expansion in Singapore.

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Vrutika Dawda, Director, IdeateLabs, said, “I am delighted to welcome Ruchika and Pallavi on board. Together, they come with a rich experience spanning over a decade each across marketing, digital and broadcast media. Ruchika, who was associated with Pepsi MTV Indies, will now develop and create new IPs and white label products for IdeateLabs, while Pallavi who was in Singapore for over a decade, working with agencies like O&M and Leo Burnett, will now focus on our geographic expansion.”

Commenting on her new role Kumar said, “As building and running new businesses have been my forte, I’m glad to get the opportunity to create new digital assets and launch innovative IPs at IdeateLabs. Giving an idea or a brand's promise a live form and getting it closer to its customers in form is something I have always enjoyed and excelled at doing.”

Naidu said, “I’m excited to oversee IdeateLabs’ overseas expansion. And, in addition to spearheading the strategic vision of the agency across all verticals, I look forward to creating more industry leading work. Having worked with renowned brands across diverse geographies, I have gained significant insight into working in culturally diverse environments. I’m excited to work with the young professionals at IdeateLabs.”

Dawda added, “Ruchika and Pallavi will be pivotal in the expansion strategies of IdeateLabs. As an agency that’s fast growing, we believe in empowering women to reach leadership positions, the idea is to develop and accelerate the careers of senior women in the advertising industry.”

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