Fox Life's Great Escape 3 gets thumbs up from advertisers, viewers

The new season of ‘Great Escape’ launched on Fox Life has been receiving encouraging response from the advertisers and viewers. The flagship lifestyle channel of the Fox Networks Group-India had launched the third season of the franchise about a week back. The show is telecast every Wednesday and Thursday at 8pm.

The first season featured actor Kalki Koechlin and her father Joel Koechlin on a bike journey through Northeast India. The second season had Kunal Kapoor and Cyrus Sahukar, who went on a boys’ trip through the heart of Himalayas. The new season features the perfect mismatch of two friends, who are completely opposite to each other, going on an epic road trip. The series features music director Vishal Dadlani and actress and VJ Sarah Jane Dias travel to some of the most visually stunning parts of Himachal Pradesh.

As seen in the first episode, the series is not only a big win in terms of high quality production, but also in terms of weaving sponsor brands seamlessly in the storyline.

Shruti Takulia, Head, Productions, National Geographic and Fox Networks Group India, said, “Our Indian productions are curated keeping in mind the ‘Never Stop’ philosophy of the brand. The experiences we bring forth need to be incredible not only for our viewers but also for those who partner with us on our journey. Hence there is great opportunity for advertisers to connect to audiences in a meaningful way. In Great Escape, for example, our presenting sponsor, Nexa, is essentially a third character in this stunning road trip through Himachal. The car really becomes a companion to Vishal and Sarah in their great escape.”

Tarun Garg, Executive Director, Marketing, MSIL, said, “Fox Life has been a pioneer in showcasing lifestyle and travel content that not only connects with viewers, but also inspires them to go out and explore. Nexa also delivers experience beyond the customer’s car purchase. We believe in being a part of the customer’s lifestyle thereby providing them with new experiences in their journey with us. Nexa and Fox Life’s Great Escape is a great partnership, and we are looking forward to engage with viewers through this exciting journey which showcases the adventures of Vishal and Sarah. I am confident that like the previous seasons, viewers will connect to, and be excited about the new season as well."

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