ESPNcricinfo revamps app to celebrate 25th anniversary

As a part of its year-long celebrations to commemorate its 25th anniversary, ESPNcricinfo has revamped its app. The new ESPNcricinfo app reinforces the brand’s position as an innovator, introducing new features and delivers a unique blend of personalisation and performance along with the best coverage of the sport in India and globally.

The revamped ESPNcricinfo app is more personal and dynamic than ever, delivering a unique experience to each user based on their particular interests, while also enabling meaningful curation and presentation from ESPN’s storytellers, journalists and content creators.

It gives access to fast, easy-to-access scores and the world’s most respected news, features and opinion coverage of cricket, presented in an integrated main content feed. The app also boasts of a powerful, easy-to-use interface that enhances user-driven personalisation. It promises rich presentation of ESPNcricinfo’s industry-leading video content, including highlights, clips, original shows, commentary and analysis, all delivered right on the home screen.

The android users will now have new, more intuitive navigation. The app’s new design and technological platform elevates what was already the leading digital cricket product to new levels of quality, leveraging the technology and product platform behind the ESPN app and ESPN.com, the world’s leading digital sports products.

“We are thrilled to announce the launch of the re-imagined app, giving each and every fan a more personal experience with our industry leading scores, news and video,” said Ramesh Kumar, Vice-President, Head, ESPN India and South Asia. “We have always kept fans at the core of all we do. The new app marks the latest evolution in our storied history as one of the internet’s digital sports pioneers and is another way that ESPNcricinfo is raising the game for cricket fans in creating the best experience across every device and platform. As we celebrate our 25th anniversary, ESPNcricinfo is more committed than ever to being every fans digital connection to the sport loved by nearly two billion people worldwide.”

The app’s release comes as the brand is providing engaging, complete coverage of India’s tour of England. It lets fans enjoy the best coverage of the series in a dynamic digital experience wherever they happen to be. Fans can also watch live match action on ESPN.in.

To help deliver its coverage, ESPNcricinfo has roped in top cricket talent as experts, including Mark Butcher, Steve Harmison, James Taylor, Ravi Bopara and Nick Compton, who mesh seamlessly with their Indian counterparts VVS Laxman, Ajit Agarkar, Aakash Chopra and Murali Kartik.

ESPNcricinfo also remains the original home of the highest-quality news and analysis of every wicket, match, star and happenings shaping world-cricket. As fan behaviour evolves, so does ESPNcricinfo’s coverage that gives insightful and relevant information.

From June 2017 to May 2018, ESPNcricinfo claims to have seen a 50% year-on-year increase in total minutes spent and a 300% increase in video consumption. Also claiming to have over 1 billion visits annually, it becomes one of the most viewed sports websites.

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