Growing from a member base of 3.4 million in November 2009, LinkedIn India has crossed the 50-million mark. The professional networking site has named Directi, Flipkart and Paytm to be the top three companies on its platform.
The companies that follow in the top 10 list include Amazon, Anheuser-Busch InBev, McKinsey & Company, Alphabet (Google), KPMG India, EY and OYO.
Among the top 10 industries on the platform in India, Information Technology & Services, Computer Software and Financial Services lead the charts. The other entrants are Education management, Automotive, Telecommunications, Banking, Mechanical or industrial, Electrical and Electronics and Pharmaceuticals.
The top 10 most viewed jobs are: Analyst/ Associate Consultant - KPMG; Mechanical Engineer - Tata Motors; Mechanical Engineer - Allegion; PLC, Product Manager - PayTm; Mechanical Project Engineer II - Vanderlande; SDE Intern - Amazon Web Services; Software Engineering Intern - Microsoft; Senior Program Manager - Business Solutions - Mercedes Benz Research And Development India; Consultant - Market Strategy - PricewaterhouseCoopers - Service Delivery Center (PwC SDC) and L&T Young Leaders for Tomorrow; Executive Assistant to Chairman - Larsen & Toubro, Mumbai Area, India - Larsen & Toubro.
The top 10 skills in the country, as listed on LinkedIn, are Microsoft Office, Management, Microsoft Excel, Team Management, Customer Service, Microsoft Word, Leadership, Project Management, SQL and Business Development.
The platformâs localised, members-first approach has helped it grow. The platform boasts of over 562 million members globally.
Akshay Kothari, Country Manager, India and Head, International Product, LinkedIn, said, âIndiaâs current sentiment has elevated from âstableâ to âpositiveâ, giving way to a renewed faith in the countryâs high growth potential. Our members-first, localised approach has helped us cross the 50-million mark in India. We are at the beginning of an exciting journey, as we democratise opportunity for every member of the Indian workforce. As we go ahead, we will continue to focus on students, career starters and professionals beyond knowledge workers.â
LinkedIn bets big on Indiaâs âlocalâ approach
In India, LinkedIn has focused on a localised approach to democratise opportunity and connect professionals to make them more productive and successful.
LinkedInâs âMade in Indiaâ journey began with the launch of the lightweight mobile website in September 2016, followed by the launch of âLinkedIn Liteâ Android app in July 2017. The LinkedIn Lite Android App, a lightweight version of the flagship app, was built to provide opportunities to professionals in low-connectivity areas and level the playing field for job-seekers everywhere.
Developed by LinkedInâs R&D centre in Bengaluru, the first one outside Mountain View, Lite has witnessed unprecedented global success and its story is symbolic of the big bets that LinkedIn is taking to build global products out of India. The company recognises Indiaâs strategic importance and is bolstering its efforts in the country to support the tech talent pool to innovate local solutions that can also be scaled and exported to other countries.
In less than a year after launching in India, Lite has quickly scaled to 135+ countries and supports 20+ languages. The intuitive member experience also led to the success of the app being ranked âNo. 1 App of the yearâ in the Social category on Google Play âBest of 2017â annual list.
In May 2018, LinkedIn announced the pilot launch of âResume Builderâ for its Premium members in India, a product feature that helps professionals create a visually compelling resume with ease. The success of this will be tested over the next few months and will expand to all members over the course of the year.
Furthering Indiaâs agenda to upskill, bridge employment gap
LinkedInâs âEconomic Graphâ, a digital representation of the global economy, is collected based on actions of millions of members, companies, jobs, and skills, and helps LinkedIn spot trends on talent migration, hiring rates, and in-demand skills by region. In India, the platform has used these insights to be a credible source of workforce data for the government, economists, and academics, and is leading to charge in creating better economic opportunities for people.
To further the governmentâs âSkill Indiaâ campaign to upskill people and bridge the education-to-employment gap in September 2017, LinkedIn partnered with IL&FS Skills to upskill and improve the employability of blue-collar workers in India.
Last month, LinkedIn signed a MoU with the Kerala Governmentâs Skill Mission to provide insights that will shape the skilling curriculum across state-funded skilling centres and help the Skill Mission to provide for demand-driven skills. With this partnership, 33 million people in the state of Kerala will benefit from the knowledge on skills and jobs in demand and migration trends, and prepare them for greater advancement and growth.
Empowering Indian professionals with news, views, and insights
LinkedIn continues to strengthen its editorial presence in India to provide the worldâs professionals with the news and views they need to make them more professional and successful.
The various initiatives such as The Daily Rundown â a morning digest of the top news and trends professionals need to know to stay ahead â keep members informed and encourage conversations around timely topics. Through original video content series âHow I Got Hereâ and âSecond Inningsâ, produced in the LinkedIn video studio in Bangalore, the platform is bringing together industry leaders to share their stories, engage in rich conversations, and inspire professionals, students, and career starters. LinkedIn Lists such as Top Companies and Top Voices use the best of LinkedIn data to empower members with industry knowledge to make informed career decisions.
The Campus Editor Programme brings student voices and perspectives to LinkedInâs members worldwide. Ultimately, the Campus Editors are able to create opportunity for themselves and their peers through publishing on the platform.
LinkedIn continues to add new business leaders and renowned public figures to the LinkedIn Influencers list in India with cricketer Sourav Ganguly being the newest entrant in March 2018. Narendra Modi, Priyanka Chopra, Sachin Tendulkar, and Kiran Mazumdar-Shaw are some of the other names that are part of the list of prestigious 500+ global influencers comprising the worldâs foremost thinkers and leaders, whose prolific professional journeys continue to encourage people.