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Colgate Neo brings Virat Kohli on board to show off colourful range of toothbrushes

Conceptualised by Red Fuse Communications, the ad film seeks to draw attention to Colgate Neo’s toothbrush range by making Kohli don different colour jerseys

Click on the Image to watch the TVC.

Colgate Neo has brought Virat Kohli on board to draw attention to their range of colourful toothbrushes. Conceptualised by Red Fuse Communications, the ad film has Virat Kohli don different colour jerseys, which is a nod to the brand’s array of colourful toothbrushes.

In the ad film, Virat Kohli presents a range of six toothbrushes by Colgate Neo that comes in attractive handle-bristle combinations. He then goes on to say that while cricket is a “Gentleman’s Game”, it does not mean it can’t be colourful.


Commenting on the new range of toothbrushes, Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited, said, “Colgate Neo is a one-of-a-kind toothbrush that we launched recently, based on the insight that today’s millennials are selective in what they buy and want their personal items to reflect their individuality. Colgate Neo toothbrushes come in six bold colour combinations, with high-density, ultra-soft bristles that ensure gentle and effective cleaning."

Speaking about the campaign, Sanjay Sipahimalani, Creative Director, Red Fuse Communication, said, “Virat Kohli and the new range of Colgate Neo toothbrushes are both terrific performers, colourful and can be counted on. This is exactly what we sought to convey in our advertising campaign, in a manner that was direct, entertaining and memorable."


The Campaign:


Client: Colgate-Palmolive (India) Limited

Brand: Colgate Neo

Creative Agency: Red Fuse Communications

Creative Head: Sanjay Sipahimalani

Production House: Cut Away Films

Director: Bhavesh Kapadia


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