Admitad India, an affiliate and digital marketing company, has bagged the duties of Housejoy, an online home services marketplace.
Admitad India is assisting Housejoy in the multiple avenues of the digital marketing landscape. Presently, the firm is recruiting publishers that will work for the client on their programmes on a monthly basis. Additionally, they are also keeping a check on the promotional activities undertaken by these publishers to ensure that only permissible mediums are being used by the affiliates for their promotions.
Saran Chatterjee, CEO, Housejoy, said, âOver the past few years, affiliate marketing has emerged as one of the most cohesive platform to increase brand awareness in the digital marketplace. Through Admitad Indiaâs custom-built marketing tools, we are positioned to increase our customer acquisition and optimise affiliate relationships. Admitad has also provided us the ease of working on their own affiliate programme.â
Apart from looking after the existing campaigns, Admitad is also looking at giving a boost to the campaign sales. Admitad uses a strategised method of campaign planning, campaign revenues, and monthly sales to attain set targets. With each month, the targets are increased by 15% and new inventories are added to facilitate the same.
âWe are happy to be able to diversify our client base by on-boarding Housejoy as one of our valuable associates. We are looking forward to work with the company and strengthen their brand value. We will surely invest our best efforts and resources through our performance marketing capabilities and tools to make this alliance mutually beneficial,â Neha Kulwal, CEO, Admitad India said.
Housejoy, through their association with Admitad India, is providing an opportunity to publishers to earn good revenue by connecting them to various domains like healthcare, beauty, home repairs etc., through their platform. This not only increases organic traffic but also paves a way for publishers. With their association with such a dynamic company, Admitad India is looking forward to its exposure in the multiple domains that Housejoy incorporates on their platform.