ABP News Network (ANN) has launched its Punjabi news channel ‘ABP Sanjha’ in Canada. Launched in partnership with Parvasi Media Group, a South Asian and Punjabi media group in Canada, ABP Sanjha is ANN’s exclusive news channel in Punjabi in the country.
ANN already operates Hindi news channel ABP News and other regional news channels, including ABP Ananda (Bengal), ABP Majha (Maharashtra) and ABP Asmita (Gujarat).
ANN is slowly expanding to reach to the Indian diaspora spread across the world by offering the best and latest of Indian news through its international feeds in Europe, Africa, Middle East and North America.
Avinash Pandey, COO, ABP News Network, said, “There has always been a very strong demand from the Punjabi community in Canada, for a channel which not just informs them about their homeland, but rather connects them back to it. This was evident to us through the fact that ABP Sanjha was already very popular on the VoD platform. And now with ABP Sanjha available 24x7 on both cable and online platforms, we are confident that the Canadian Punjabi community will finally get the content it has always desired and deserved.”
With a programming line-up which includes shows on religion, entertainment, profiling successful Punjabis, sports to even relevant immigration regulations, ABP Sanjha offers a lot of content relevant to Punjabis.
Not only does ABP Sanjha offers a bouquet of Punjabi news and content, the reporting and programming on the channel strongly embody and reflect the three pillars of ‘Punjabiyat’ – josh, jazba and junoon.
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