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With Crispy Potaco, potato will no more be a sidekick

Conceptualised by Ogilvy Delhi, Taco Bell is all set to make its way into the hearts of potato lovers with the launch of a unique taco, giving potato a new identity

Click on the Image to watch the TVC.

To win the hearts of potato lovers, Taco Bell has launched a unique potato-centric take on the traditional taco. The new Crispy Potaco will give this much-loved vegetable a new identity and will no longer play the sidekick in most meals.

The potato has been discriminated against for too long. It suffers silently as it is crushed between burger buns, forced into a samosa, drowned in ketchup.


When Taco Bell presented a product which has the potential to make potato great, Ogilvy took up to the challenge. The Crispy Potaco from Taco Bell could only be introduced by a mad, potato-loving genius and thus enters comedian Tanmay Bhat. The digital film starring Bhat connects with Taco Bell’s mission of making potato great.

Bhat pitches the product to investors, who are floored by the novelty of the product. With the potato being on the outside, the Crispy Potaco lets the potato really shine through, so much so that you will want to put your money behind it.

Sidharth Shukla

Sidharth Shukla, Vice-President and Head of Digital, Ogilvy Delhi, said, “Getting the opportunity to launch another innovative product such as the Crispy Potaco for Taco Bell India was truly awesome. Everyone was geared up, all set to break previous milestones that we had established on both the creative and the business front. And for a product variety that we eat so much of, but barely give it a second thought.”

“Both the teams along with Tanmay knew we had a solid, fertile brief to play with and that's exactly what we did, played and had fun! With the result of some great creative work to show for it,” Shukla added.


The TVC:



Client: Taco Bell India

Agency: Ogilvy Delhi

Vice-President and Head of Digital: Sidharth Shukla

Associate Vice-President: Namita Koshy

Senior Digital Strategist: Tanmay Zalpuri

Senior Creative Director: Abhishek Gupta

Creative Director: Deepak Kumar

Copy Supervisor: Adyasha Tomar

Copy Supervisor: Rohit Singh

Associate Creative Director (Art): Debasish Mondal 

Senior Art Director: Akshay Dhingra

Account Director (Social) and Influencer Management Lead: Gaganpreet Kaur

Account Supervisor (Social): Prateek Pandey

Art Director (Social): Bilal Shaikh

Management Supervisor: Aakanksha Zariwala

Account Supervisor: Ajiteshwar Singh  

 Production House: Q.E.D. Films

Director: Nikhil Chalam

Producer: Harshvardhan Kumar

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