Why India's outing at Cannes Lions 2018 was historic

Armed with two Grand Prix for the first time in a year and the Lion of St. Mark award to brothers Piyush and Prasoon Pandey, India’s outing at Cannes Lions in 2018 was historic.

The Indian metal tally stood at 21 with a Grand Prix in Creative Effectiveness, a Lions Health Grand Prix for Good, four Gold, six Silver and nine Bronze Lions.

Though India’s performance was best in 2017 with 40 Lions, this year’s tally cannot be compared with any previous year considering the massive cut in competition and subcategories.

Making India proud at Cannes Lions 2018 were Ogilvy India with a Grand Prix in Creative Effectiveness for ITC’s Savlon Healthy Hands Chalksticks and TBWA\India with a Lions Health Grand Prix for Good for ‘Blink to Read’ solution.

FCB India won two Gold and two Bronze Lions for TOI’s ‘Sindoor Khela - No Conditions Apply’. On the other hand, McCann India won the first Creative eCommerce Gold for the country for Paytm’s Sweet Change campaign.

India’s metal tally:

India’s category-wise performance

Among special awards this year, the Agency of the Year went to adam&eveDDB, London; second to AMVBBDO, London; third to BBDO New York.

Network of the Year went to BBDO Worldwide, second to Ogilvy, third to DDB Worldwide.

Independent Agency of the Year was given to Jung von Matt, Hamburg; second to Droga5, New York; third to Wieden+Kennedy, London.

Holding Company of the Year was given to Omnicom, second to WPP, third to Interpublic Group.

The Palme d’Or, presented to the most awarded production company, went to MJZ, USA in the first place; second to Revolver/Will O'Rourke, Australia; third to The Corner Shop, USA.

And Google was named Creative Marketer of the Year, honouring the brand for inspiring innovative marketing of their products and services. Google’s Chief Marketing Officer, Lorraine Twohill, collected the award.

Paul Polman, CEO of Unilever, collected the Cannes LionHeart Award for his continued commitment to putting long-term, sustainability at the heart of Unilever.

Piyush and Prasoon Pandey were honoured with this year’s Lion of St. Mark award for outstanding contribution to the industry.

The Grand Prix for Good was presented to ‘Project Revoice’, by BWM Dentsu, Sydney, for The ALS Association, Australia.

Young Lions Film Competition winners were as: 1st place: Andreas Arnaa, MediaCom Beyond Advertising and Jesper Sichlau, MediaCom, Denmark; 2nd place: Andreas Servan and Martin Ruud Andersen, Knowit Experience, Norway; 3rd place: Elnara Ialaltdinova and Vladimir Vaulin, Zebra Hero, Russia.

Young Lions Digital Competition winners were as: 1st place: Julian Robert Barrantes and Esteban Molina Vasquez, Madison, Costa Rica; 2nd place: Nicholas Bakshi and Erika Reyes, BETC, France; 3rd place: Shelia Losada Lopez, Publicis and Sara Collazo Duran, Y&R Mex, Mexico.

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