Times Network announced the appointment of Mihir Bhatt as Chief Editor-IPs. In his new role Bhatt will spearhead efforts to create unique and content-rich offerings on all IPs of the network in addition to his editorial and anchoring responsibilities at ET Now. Based in Noida, he will report to Sandeep Gurumurthi, Managing Editor, ET Now, Times Network.
Gurumurthi said, âWe are delighted to have Bhatt on board. The knowledge expertise and experience that Bhatt brings will further strengthen our IP offerings as a network. Having led an editorial team in a national channel, his understanding of content that influences, impacts, engages and inspires is very strong. Bhatt is also a seasoned business news anchor and will enrich the star-stubbed anchor line-up of ET Now.â
Speaking on his new role, Bhatt said, âI am excited to be a part of the Times Network team. Having spent several years creating landmark content-led IPs and innovating editorial outcomes, I look forward to harnessing my best efforts and strength to create impactful and content rich campaigns.â
Bhatt joins Times Network after a successful stint at Zee Business where he led the editorial team. He was instrumental in successfully creating marquee content properties for Zee Business such as Sensex ka Sultan, Hunt for Indiaâs Smart Investor, Market Excellence Award and Zee Business Bull Run to name a few. As part of his editorial responsibilities, he designed and executed large scale editorial activities for Zee Business such as GST campaign, Gen Next Budget, Ministerial conclave and Tycoons@Dalal Street.