Global food company Danone, with a mission ‘to bring health through food’, has roped in India’s rising cricketing star Shubman Gill as the brand ambassador for its protein brand Protinex. As part of the endorsement deal, Gill will be the face of Protinex for the next five years.
Featuring in key brand campaigns and initiatives, the U-19 Indian cricket vice-captain is the third star to join Protinex’s brand journey, after U-19 Indian cricket captain Prithvi Shaw and Telugu superstar Mahesh Babu were signed on earlier this year.
Himanshu Bakshi, Director, Marketing, Danone India, said, “2018 began with two valued associations with our brand and we are proud to announce our latest protinator, U-19 cricket sensation, Shubman Gill. Protinex is on a mission to empower Indian families to be protein sufficient and thus live active and happier lives. As thought leaders on protein, we at Protinex always aspire to think ahead of the curve and that’s where Shubman fits in very well. He is a young sportsman who resonates very well with the brand’s promise and his association will help the brand drive the message of protein-rich diet to as many Indians as possible, across age groups. We are truly proud of this association.”
With its high-decibel, 360-campaign, Protinex has been on a journey to educate consumers about the relevance of protein in daily diet. With this association, Protinex intends to spread the message of protein across age groups.
Gill is the latest prodigy of India's familial batting production line. He shot to fame with 418 runs at an average of 104.50 in the 2018 ICC U-19 World Cup.
“I am very excited to be a part of the Protinex family. I believe in this heritage brand and what it strives to deliver to Indian consumers. I understand the importance of protein in one’s every day diet and Protinex has been fulfilling my everyday protein needs since childhood. I would like to thank Protinex for giving me this unique opportunity to contribute to the protein message in India,” said Gill.