NDTV rides on Comcast to expand its presence in international markets

NDTV has partnered with Comcast Cable, which has expanded the number of international channels that are available to Xfinity TV customers by including 42 networks, including two channels from NDTV – NDTV 24x7 and NDTV Good Times. The NDTV channels will now be available nationally on Xfinity X1 and through the Xfinity Stream TV app and portal on mobile devices, computers and Roku devices in homes.

“Xfinity X1 is now the go-to platform for the best international programming and viewing experience,” said Rebecca Simpson, Executive Director, International Strategy, Comcast Cable. “With the demand for multicultural content increasing, we are thrilled to complement our existing array of international programming by adding more channels all thoughtfully curated into an easy way to navigate, discover and enjoy.”

Rahul Sood, Head, Affiliate Sales and International Business, NDTV, said, "We are delighted that Comcast has launched NDTV to augment their Indian offering by adding our news and lifestyle channel. With NDTV 24x7 being the most watched Indian news channel in the international markets, our launch has given us the opportunity to further expand our viewership in the US."

The new international experience on X1 now includes over 415 networks in more than 20 languages and the content is organised and curated in a way that makes search and discovery by geography or language simple and easy.

X1 customers can just say “international” to go directly to the international destination on Xfinity on Demand. Additionally, customers can use their voice to discover programming relevant to specific regions of the world – Asian Entertainment, South Asian Entertainment, European Entertainment, or Brazilian Entertainment are all voice commands that take the viewers directly to a curated assortment of channels, shows, movies, music and more.

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