My FM has brought back its comic character âChingum Boy' and will be expanding it to newer markets. Peculiarly dressed in his grey shorts, white shirt with a blue tie, this is a chewing gum-eating boy standing 3 feet tall, with whitish complexion, black hair and a chipped front tooth. The funny character Chingum Boy was first brought on air in 2011.
The sparkler will run in the new markets that were never exposed to him earlier such as Bikaner, Hisar, Karnal, Aurangabad, Nasik, Jalgaon, Solapur, Sangli, Dhule, Akola, Nanded and Ahmednagar.
The Chingum Boy will entertain the listeners with his witty and hilarious takes on different instances and give My FM listeners a reason to smile. With Chingum Boy around, My FM aims to provide its listeners a break from the regular monotony of life and give them a new dose of amusement.
Rahul Namjoshi, Business Head, My FM, said, âChingum Boy is tried and tested concept, it was a run-away success in our old markets. Looking at the success we now plan to launch it in the new markets. I am sure this naughty kid will spread laughter riot in these cities too.â
Vinay Manek, National Programming Head, My FM, said, âChingum Boy symbolises that affable kid we all have, within us. He is sweet, innocent but with a streak of mischief and we are guilty of curbing it for varied reasons. My FM encourages in true spirit of 'Jiyo Dil Se' to unleash that kid. With 'Chingum Boy', our listeners will get an opportunity to play along and chuckle with the most beloved brat on radio.â