Lenovo rejigs marketing leadership in Asia Pacific

Lenovo has announced the appointment of Bhaskar Choudhuri as the new head of its marketing team in Asia Pacific. Bhaskar, who was previously Lenovo India’s Head of Marketing, has succeeded former regional Chief Marketing Officer (CMO) Nick Reynolds, who has been appointed the company’s Global Head of Marketing for Digital, Web and Social Media.

In his new role as CMO of Lenovo Asia Pacific, Bhaskar, who is based in Bangalore, India, is tasked with expanding Lenovo's brand footprint in the Asia Pacific region, and driving sales for PCs, tablets and smart devices across diverse markets covering Japan, India, Hong Kong, Taiwan, Korea, Australia, New Zealand and Southeast Asia. He will report to Ken Wong, President of Lenovo Asia Pacific.

Prior to this appointment, Bhaskar led the marketing team in India for the last five years, where he was responsible for marketing strategy and aligning marketing to the overall business objectives. Under Bhaskar’s leadership, the company successfully launched its smartphones in the India market, as well as many new initiatives in the digital marketing space. He also played a key role in making Lenovo’s Services a brand differentiator through multiple activations, which greatly improved customer perception of Lenovo’s service quality.

Outgoing regional CMO Nick Reynolds, who drove significant improvement in Lenovo's brand recognition in Asia Pacific for the last four years, is now focused on growing Lenovo's digital and social media capabilities globally. This includes creating a strong infrastructure, building digital partnerships, and enhancing Lenovo's website and social media platforms across its diverse business groups. Nick will now report to the company’s newly appointed global CMO Gina Qiao.

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