J Walter Thompson Kolkata has won a UNICEF contract for Mission Nirmal Bangla, a Government of West Bengal initiative. The agency won the account in a multi-agency pitch and has been entrusted by UNICEF West Bengal to develop a 360-degree campaign on behavioural change that will promote toilet-use as a natural and daily habit among the target audiences.
The year-long scope of work assigned to JWT Kolkata includes research, pre-test, multi-stakeholder consultations, strategy development, creative package development, capacity building plan and monitoring tools and a six-month pilot project for implementing the campaign in one selected district of West Bengal.
Commenting on the win, Vijay Jacob, Senior VP and Managing Partner, JWT Kolkata, said, “We have been partnering with UNICEF for creating socially relevant campaigns for many a worthy cause. We welcome the opportunity yet again and look forward to doing some great impactful work together.”
Speaking about why they chose JWT Kolkata, Pragyan Bharati, WASH Specialist, UNICEF Kolkata, said, “After reviewing pitches by several agencies, we were happy to zero in on JWT for their strategic understanding and creative expression.”