Investica, a web-app platform for Mutual Funds Investment in India, has awarded its advertising, strategy and creative mandate to Ogilvy India and its digital media mandate to Media Kinnect.
Ogilvy will handle the wholesome creation of Investica’s brand identity and guidelines, right from the logo to the detailed tonality in terms of voice, colour, etc. In addition to this, the agency will also cater to the complete customer engagement bit, i.e. audience segmentation, customer understanding and client profiling.
Media Kinnect, Social Kinnect's specialised media strategy and operations arm, on the other hand will play a pivotal role in Investica's plan to grow as a digitally-focused brand. The agency will also help the brand meet their goals of digital outreach through various influencers. The team will cater to Investica's requirements from a credibility and UGC standpoint, at the same time it will also help the brand in beneficial relationship development and content promotion.
Speaking about their decision to go with Ogilvy, Ronak Agarwal, Chief Marketing Officer, Investica, said, “The choice of Ogilvy was taken considering their creative experience, understanding of customer journey and depth of planning available at the agency. At Investica, we believe to customise ourselves as per the client’s need by following a user-based-product approach. Ogilvy, with their creative-edge and strategic insight, was the ideal partner we wanted to work with. I am hoping for a long-term association with their team for taking Investica to unparalleled heights while building a ground-breaking product together.”
On why they chose Media Kinnect, Agarwal said, “Looking at the core digital expertise and domain depth the team of Media Kinnect brought to the table, it was the perfect choice for Investica's media business since the plan is to be a digitally focused brand in the Mutual Funds Aggregation business.”
Commenting on the win, Rohan Mehta, CEO, Social Kinnect, said, "Our synergies with Investica have aligned on a more strategic level keeping in mind their vision and business objectives. With our deep domain expertise in driving brand recognition and performance in the BFSI space, the aim is to establish Investica as a best-in-market product in the mutual funds space.”