Rising Star Awards 2022 - Winners

Best Media Info

Editor’s Picks

Discovery’s third series in Breaking Point puts spotlight on Air Force warriors

Breaking Point: Indian Air Force Academy will premiere on June 4 at 9 pm, to be telecast every Monday

Discovery Channel is launching the third series under its franchise Breaking Point. The upcoming four-part series is based on the Air Force Academy. The new series gives a never-seen-before look into the training imparted at India’s premier Air Force training institution, Air Force Academy, located at Dundigul, Hyderabad, which is instrumental in shaping the future Air Warriors. The series will be available on both television and digital platforms of the network through Veer by Discovery, its YouTube channel also available on Jio TV.

Breaking Point: Indian Air Force Academy will premiere on June 4 at 9 pm, to be telecast every Monday.

The channel ended the series on Indian submariners earlier this year, which it claims to have delivered encouraging results – notching unduplicated reach of 1.7 crore (All India 2+ BARC India)  over the past two months (March 19-May 22) on Discovery channel and more than 59 lakh cumulative views on Veer by Discovery.

Generally, each episode is telecast once as main run, followed by four repeats spread out during the ongoing series. However, sometimes, there is a special telecast.

Asked if the earlier series was telecast from a binge watching point of view, Zulfia Waris, Vice-President and Head, Premium & Digital Networks, Discovery Communications India, said, “We don’t see a lot of binge watching happening in this genre. It is more associated to entertainment content like sitcoms or TV series. This is something very informative and attracts more passionate people who get inspired for this content.”

Breaking Point: Indian Air Force Academy will showcase emotions including grit, pride, fear and utmost patriotism, capturing the life of four cadets – Mudit Tewari, Priya Sharma, Amogh Bhandralia and Kartik Thakur – who are in various stages of their training.

It has attracted advertisers, including Mahindra XUV 500 as a co-presenting sponsor, co-powered by Airtel 4G and Vivo Mobiles while Blue Star Air Conditioning and Fortune Vivo are on board as associate sponsors.

Since the digital play of the channel is mostly on YouTube, and increasingly Indians are ready to embrace ad-free paid content on digital, Waris said there are plans to bring ad-free content on digital too. “Ad-free content on digital will be available once our own platform is launched. We have plans for digital that will unfold in the coming months. Right now, you can skip the ads and that’s the only way. In any case, this is short format on digital with 5-7 minutes videos,” she added.

On digital, there will be about 4-5 videos from each of the TV episode, which means there will be about 15-20 episodes on digital.

At the launch event of the show, Air Marshal Amit Tiwari VM, Commandant Air Force Academy was present along with other officials of the Air Force and Discovery Communications India.

Air Vice Marshal SP Dharkar AVSM, Assistant Chief of Air Staff (Training), said, “The Breaking Point series on Discovery channel has emerged as the go-to series for all defence enthusiasts across the country. We are delighted to work with Discovery as we aim to inspire the youth of India to look at the Air Force as a career opportunity and inspire our countrymen, offering a never-seen-before insight into the life of an Air Force officer; their journey from a cadet to a flying officer; the efforts they put in to flying the fighter jets and defend the nation when needed.”

“We are aiming to break the two crore unduplicated reach benchmark with Breaking Point: Indian Air Force Academy,” said Waris. “The journey from civilian to earning your wings is tough and nerve wracking. Each stage of this course has its own story, its own trials and tribulations and Discovery gives you an all-access pass to witness these transformations.”


Post a Comment