Discovery Communications India and Byju’s, a learning app, have collaborated to launch an integrated school quiz show titled Discovery School Super League. The show will transverse across on-ground, digital and television media. It aims to reach out to 12,000+ schools across 30 states and union territories hosting the initial on-ground round, targeting 25 lakh students in the age-group of 8-14 years.
Layered into three rounds – at school level, city level and state level – the quiz will culminate into a six-episode TV quiz show that will be telecast on Discovery Channel, Discovery HD World, Discovery Science and Discovery Kids from February 2019. The winners will get an all-expense paid trip to NASA.
“We are aiming to build a 360-degree IP revolving around learning and fun or self-initiated learning. Our aim is to make ‘Discovery School Super League’ powered by Byju’s as a premium quiz contest. Together with Byju’s, we will be able to engage with school students and create great value for the channel, the partners and the students alike,” said Vikram Tanna, VP, Head, Advertising Sales and Business Head, Regional Clusters, Discovery Communications India.
Mrinal Mohit, Chief Operating Officer, Byju’s, said, “Both the teams have worked closely to create a quiz show which will encourage students to approach learning with a whole new perspective. Celebrating the importance of lifelong learning, this quiz show aims at making learning fun, exciting and engaging.”
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