ActorÂ Shreyas Talpade,Â who rose to fameÂ with his roles in movies like Iqbal, Door, Om Shanti Om,Â Welcome to Sajjanpur and Golmaal series,Â recently participated in an interesting Mastertalk at Group M, OMD and Loadstar, as a prelude to the Jagran Film Festival.Â
Jagran Film Festival (JFF), which aims to connect great cinema with nationwide audience, is now in its ninth edition.
At the Mastertalk, TalpadeÂ spoke on the importance of branded content and its impact it has on audiences and about his next directorial ventureÂ on the life of the winning champion horse, Rochester and his trainer. The film revolves around their incredible and unusual story of courage, bravery and survival.Â
TalpadeÂ in conversation with an oxford scholar and an alumni of IIM Kozhikode - Vishwapriya Co-founder and Managing Director of Blewminds consulting, said, "Brand integrationÂ is a great way to reach out to audiences which is captive for few hours. Today I see how producers, directors and scriptwriters understand that brands have their own unique situationsÂ and are willing to position the brand personalities innovatively and subtly marry it with the script."Â
Present at the event,Â Hema Malik,Â COO, Lodestar Delhi,Â said, âThe event was a good entertainment break for the entire team.âÂ Â
Rakesh Malhotra, AVP, OMD,Â added, âMy entire team was thrilled and excited for Shreyas to be at OMD.â
9thÂ Jagran Film Festival is scheduled to commence onÂ JuneÂ 29 - JulyÂ 3Â in DelhiÂ and tour to other Indian cities like Kanpur, Lucknow, Allahabad,Â Varanasi, Patna, Dehradun, Ranchi, Jamshedpur, Bhopal, Indore, Gorakhpur, Agra, Ludhiana,Â Hisar, Meerut and Raipur before concluding in Mumbai in September.
Jagran Film FestivalÂ will connect 18 cities and showcase over 200Â films.