Cannes Lions 2018: ITC wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business have won a Silver Lion at the Young Lions Marketers Competition at Cannes. Both the young women are working as managers with ITC. They had earlier also won the India Challenge.

The Young Marketers competition champions the world’s best young client marketers. Over an intense 24-hour period, teams were to design a concise, direct and effective brief.

This year's competition challenged global teams of young, in-house marketers from around the world to develop a creative brief for a product or service that would benefit the Movember Foundation, the only global charity focused solely on men's health. Competitors presented their communication plans to a panel of industry leaders led by Ruth Yearley, Partner and Director of Insights and Strategy, Ketchum.

The teams were judged on the clarity of brief, the knowledge about the product or service, client organisation and its aims and the specific goals it needs to achieve.

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