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Cannes Lions 2018: Grand Prix-winning campaigns across categories

The 2018 festival honoured the courageous, world-changing creativity with Grand Prix across the categories

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Cannes Lions International Festival of Creativity in 2018 largely honoured the courageous, world-changing creativity with Grand Prix across the categories. While India won a Creative Effectiveness Grand Prix and a Health Lions Grand Prix for Good this year among 21 Lions haul, the campaign titled ‘Palau Pledge’ picked up three Grands Prix Lions across the festival. brings to you the Grand Prix winners in every category.


Brand Experience & Activation Lions

‘Today at Apple’, Apple Inc., Cupertino for Apple Inc., USA


Creative Data Lions


‘JFK Unsilenced’, Rothco | Accenture Interactive, Dublin, Ireland, The Times/News UK & Ireland


Creative eCommerce Lions

‘Xbox Design Lab Originals: The Fanchise Model’, McCann London, United Kingdom, Microsoft

Creative Effectiveness Lions

‘Savlon Healthy Hands Chalk Sticks’, Ogilvy Mumbai, India, ITC

Design Lions

‘Trash Isles’, AMVBBDO London, United Kingdom, Plastic Oceans / Ladbible

Digital Craft Lions

‘Aeronaut VR’, Isobar, New York / Viacom, New York, USA, William Patrick Corgan

Direct Lions

‘Palau Pledge’, Host/Havas, Sydney, Australia, Palau Legacy Project

Entertainment Lions

‘Evert_45’, N=5, Amsterdam, The Netherlands, KPN

Entertainment Lions for Music

‘Jay-Z “Smile”’, Smuggler, New York / Roc Nation, New York, USA, Roc Nation

‘Welcome Home’, TBWA\Media Arts Lab, Los Angeles, USA, Apple’s Homepod

Film Lions

‘It’s Another Tide Ad’, ‘It’s a Tide Ad’, ‘It’s Yet Another Tide Ad’, ‘It’s Yet Another Tide Ad Again’, Procter & Gamble, Procter & Gamble, Cincinnati / Saatchi & Saatchi, New York, USA

‘The Talk’ by BBDO New York, USA, P&G

Film Craft Lions

‘Hope’, Blur Producciones, Madrid / SRA. Rushmore, Madrid, Spain, International Committee of the Red Cross

Glass: The Lion for Change

‘Bloodnormal’, by AMVBBDO, London, United Kingdom, Essity

Health & Wellness Lions

‘Corazón - Give Your Heart’, JohnXHannes, New York, USA, Montefiore

Lions Health Grand Prix for Good

Grand Prix for Good

Industry Craft Lions

‘Ali’, Ogilvy, Chicago, USA, SC Johnson

Innovation Lions

‘My Line’, by Mullenlowe SSP3, Bogotá, Colombia, for Ministry of Communications & Technology

Media Lions

‘Tesco’s Food Love Stories’, by MediaCom London / BBH London, United Kingdom, Tesco

Mobile Lions

‘Corruption Detector’, Grey Brazil, São Paulo, Brazil, Reclame Aqui

Outdoor Lions

‘Next Exit’, ‘Just Missed Us’, ‘On Your Left’, ‘On Your Right’ Campaign, Cossette, Toronto/ McDonald’s Toronto, Canada, McDonald’s Restaurants of Canada Limited

‘The Daily Show Presents: The Donald J. Trump Presidential Twitter Library’, Comedy Central, New York / 23 Stories X Conde Nast, New York, Comedy Central

Print & Publishing Lions

‘Tagwords’, Africa, São Paulo, Brazil, Ab Inbev

PR Lions

‘Trash Isles’, AMVBBDO, London, United Kingdom, Plastic Oceans / Ladbible

Product Design Lions

'Kingo', Ogilvy Colombia, Bogotá / Kingo Energy, Guatemala City / Ogilvy Guatemala, Central America, Colombia


Radio & Audio Lions


‘Soccer Song for Change’, Ogilvy Cape Town, South Africa, Ab-Inbev Africa

Social & Influencer Lions

‘Nothing Beats a Londoner’, Wieden+Kennedy, London, United Kingdom, Nike


Sustainable Development Goals Lions


‘Palau Pledge’, Host/Havas, Sydney, Australia, Palau Legacy Project

Titanium Lions

‘Palau Pledge’, Host/Havas, Sydney, Australia, for Palau Legacy Project, Australia

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