Cannes Lions International Festival of Creativity in 2018 largely honoured the courageous, world-changing creativity with Grand Prix across the categories. While India won a Creative Effectiveness Grand Prix and a Health Lions Grand Prix for Good this year among 21 Lions haul, the campaign titled ‘Palau Pledge’ picked up three Grands Prix Lions across the festival.
BestMediaInfo.com brings to you the Grand Prix winners in every category.
Brand Experience & Activation Lions
‘Today at Apple’, Apple Inc., Cupertino for Apple Inc., USA
Creative Data Lions
‘JFK Unsilenced’, Rothco | Accenture Interactive, Dublin, Ireland, The Times/News UK & Ireland
Creative eCommerce Lions
‘Xbox Design Lab Originals: The Fanchise Model’, McCann London, United Kingdom, Microsoft
Creative Effectiveness Lions
‘Savlon Healthy Hands Chalk Sticks’, Ogilvy Mumbai, India, ITC
Design Lions
‘Trash Isles’, AMVBBDO London, United Kingdom, Plastic Oceans / Ladbible
Digital Craft Lions
‘Aeronaut VR’, Isobar, New York / Viacom, New York, USA, William Patrick Corgan
Direct Lions
‘Palau Pledge’, Host/Havas, Sydney, Australia, Palau Legacy Project
Entertainment Lions
‘Evert_45’, N=5, Amsterdam, The Netherlands, KPN
Entertainment Lions for Music
‘Jay-Z “Smile”’, Smuggler, New York / Roc Nation, New York, USA, Roc Nation
‘Welcome Home’, TBWA\Media Arts Lab, Los Angeles, USA, Apple’s Homepod
Film Lions
‘It’s Another Tide Ad’, ‘It’s a Tide Ad’, ‘It’s Yet Another Tide Ad’, ‘It’s Yet Another Tide Ad Again’, Procter & Gamble, Procter & Gamble, Cincinnati / Saatchi & Saatchi, New York, USA
‘The Talk’ by BBDO New York, USA, P&G
Film Craft Lions
‘Hope’, Blur Producciones, Madrid / SRA. Rushmore, Madrid, Spain, International Committee of the Red Cross
Glass: The Lion for Change
‘Bloodnormal’, by AMVBBDO, London, United Kingdom, Essity
Health & Wellness Lions
‘Corazón - Give Your Heart’, JohnXHannes, New York, USA, Montefiore
Lions Health Grand Prix for Good
Grand Prix for Good
Industry Craft Lions
‘Ali’, Ogilvy, Chicago, USA, SC Johnson
Innovation Lions
‘My Line’, by Mullenlowe SSP3, Bogotá, Colombia, for Ministry of Communications & Technology
Media Lions
‘Tesco’s Food Love Stories’, by MediaCom London / BBH London, United Kingdom, Tesco
Mobile Lions
‘Corruption Detector’, Grey Brazil, São Paulo, Brazil, Reclame Aqui
Outdoor Lions
‘Next Exit’, ‘Just Missed Us’, ‘On Your Left’, ‘On Your Right’ Campaign, Cossette, Toronto/ McDonald’s Toronto, Canada, McDonald’s Restaurants of Canada Limited
‘The Daily Show Presents: The Donald J. Trump Presidential Twitter Library’, Comedy Central, New York / 23 Stories X Conde Nast, New York, Comedy Central
Print & Publishing Lions
‘Tagwords’, Africa, São Paulo, Brazil, Ab Inbev
PR Lions
‘Trash Isles’, AMVBBDO, London, United Kingdom, Plastic Oceans / Ladbible
Product Design Lions
'Kingo', Ogilvy Colombia, Bogotá / Kingo Energy, Guatemala City / Ogilvy Guatemala, Central America, Colombia
Radio & Audio Lions
‘Soccer Song for Change’, Ogilvy Cape Town, South Africa, Ab-Inbev Africa
Social & Influencer Lions
‘Nothing Beats a Londoner’, Wieden+Kennedy, London, United Kingdom, Nike
Sustainable Development Goals Lions
‘Palau Pledge’, Host/Havas, Sydney, Australia, Palau Legacy Project
Titanium Lions
‘Palau Pledge’, Host/Havas, Sydney, Australia, for Palau Legacy Project, Australia
