In a move towards fortifying its objective of creating original music, offering unique solutions to advertisers and encouraging new talent, Big FM has entered into a strategic association with Songdew.com.
Creating original music content on digital and radio through this collaboration, Big FM aims to offer advertisers unique and clutter-breaking solutions across its key properties. Songdew.com will exclusively produce original music for Big FM’s key properties and network Spikes. Both brands will also jointly work towards identifying and promoting budding music talent.
Sunil Kumaran, Country Head, Thwink Big, said, “Our deep understanding of music has always been our strength. We leverage this along with Songdew Media’s talent and production capabilities to offer clutter-breaking audience engagement opportunities. An industry-first initiative, the partnership will offer new avenues for our advertisers seeking to tap into a diverse audience, including millennials, on radio and digital.”
As a long-term partner with Big FM, Sandip Tarkas, Director, Songdew Media, said, “Big FM is a prestigious platform and with both our objectives aligned towards creating good music and promoting new talent, it makes for an apt partnership. We look forward to do great work together and replicate our successful association built during Benadryl Big Golden Voice Season 5.”
This partnership is claimed to be a unique proposition in the broadcast space. Songdew.com will be the official music partner for Big FM across the network and manage the workflow of creating original content. This will be integrated into key properties by Big FM and amplified across its 59 stations digital footprint. Big FM will integrate the content into key spikes across markets and leverage music as a medium to offer higher recall for advertisers. The association will also focus on robust promotions for two new songs across the Big FM network each month, sung by upcoming artists and released on songdew.com.