In a bid to help brands maximise the impact of their influencer marketing efforts, BC Web Wise has partnered with marketing technology company Qoruz. This partnership will give the customers of digital marketing agency BC Web Wise an integrated solution for their influencer marketing goals, powered by both the companies.
With this partnership, the agency will now have access to Qoruz’s product suite and a rich database of over six million macro and micro-influencers, to help their clients build long-term, mutually beneficial relationships with the influencers. Qoruz’s product suite helps brands discover and engage with the most relevant influencers for them and thereby generate better traction with the target audience.
The Qoruz product suite is powered by their proprietary AI-powered, multi-contextual engine, which brings in the best influencer data in real-time and helps build powerful marketing campaigns to support marketers and help them understand their audiences better.
Chaaya Bharadwaaj, Founder and Managing Director, BC Web Wise, said, “I was thrilled when we saw what Qoruz’s platform can do. As an agency, we represent brands that need true representation on the web, since their products have direct impact on people. It is extremely vital for marketers to know the influencers who are more relevant, local and relatable to these audiences and work out amazing campaigns with them.”
Ajay Malvankar, Associate Director, ORM, BC Web Wise, said, “This partnership with Qoruz doesn’t enable just us, but our clients and influencers as well, to engage in a win-win model. We are confident that together, we will be able to create a more powerful influencer marketing experience for the end-users, influencers and the brands.”
Praanesh Bhuvaneshwar, CEO and Co-founder, Qoruz, said, “The business of influencer marketing has transformed completely in the last five years. Earlier, influencers were celebrities, business, and public leaders, sportspeople, etc. But today, anyone with an access to the internet can become an influencer, especially in niche categories. This means that influencer marketers need to adopt a more data-driven, and focused approach involving these influencers. We are really excited that BC Web Wise shares our visions in helping businesses build deeper trust with their customers using influencer marketing.”