Xiaomi India says it continues to lead the Indian smartphone market as per the IDC Quarterly Mobile Phone Tracker, Q1 2018. Xiaomi retained its smartphone brand position with a substantial 30.3% market share, widening the gap between itself and the No. 2 smartphone brand.
Xiaomi also said it has continued its dominance in the online smartphone market with 59.6% market share. The popularity of Redmi Note 5 and Redmi 5A and Xiaomi’s efforts in expanding its offline presence are key contributors for its growth in the smartphone market.
Manu Jain, Vice-President, Xiaomi and Managing Director, Xiaomi India, said, “All the success which Xiaomi enjoys today is proof of the love we have received from millions of our Mi Fans. We are thankful to each and every one of them for putting their faith in us and we promise to work hard to retain it. Xiaomi will strive to deliver on its philosophy towards providing high quality innovative technology at an honest price and bring the best of technology to everyone.”
With Xiaomi’s sales continuing to gain momentum, a newly released video gives viewers a series of quirky insights on the vast scale of its smartphone sales in India over the last 3.5 years. The video summarises the scale of Xiaomi’s impact of smartphone sales, making quality and innovation available to everyone. The video was conceptualised by the brand marketing team of Xiaomi India led by Karan Shroff, Brand Marketing Lead, Xiaomi India and created by Schbang Digital Solutions.
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