WWM partners with Pond's, launches new web series

Worldwide Media has announced the launch of ‘Intern Diaries’; a scripted reality web series by Grazia in association with Pond's BB+ cream. The new offering to be launched on May 15 will expand the group’s video content portfolio, thereby fortifying its digital first strategy. The concept of the web series set at the backdrop of a global fashion media platform Grazia’s workplace will seamlessly integrate elements of fashion and entertainment forming synergy with the younger audience.

Deepak Lamba

Deepak Lamba, CEO, Worldwide Media, said, “Each of our brands caters to a certain industry segment and its respective audiences. By leveraging each brand’s expertise to create reality-based long-form content, we have extended our reach on other platforms like television and digital. With Intern Diaries, we will amplify our long-form content offering on the digital medium and reinforce our platform agnostic and digital-first strategy.”

Mehernaaz Dhondy, Editor in Chief, Grazia India, said, “Intern Diaries is WWM's first foray into fictional video content with a reality setting. The viewers will get a sneak peek into the inner workings of a fashion magazine. Each year, many young girls intern at Grazia. The web series has been inspired by many real-life instances that have taken place. Each episode is entertaining and shows a real sense of camaraderie among the two interns and the fashion community.”

Intern Diaries is a story that will revolve around two young girls interning with Grazia and aspiring to make a mark in the world of high fashion, style and Bollywood. The interns will be seen working their way towards delivering as per the magazine’s merit. The web series will take the audience through a journey of real situations, fashion emergencies and challenges from a millennial’s point-of-view. The engaging eight episode web series will feature on Youtube and social media platforms of Grazia and a dedicated micro-site (https://www.grazia.co.in/intern-diaries/).

Hira Ashar and Shivani Singh will be playing the lead roles in the series. Sonakshi Sinha and Manish Malhotra, Anita Dongre, Masaba Gupta and Payal Singhal’s special appearances will add value to the fashion and glamour driven theme of the web series.

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