TVS Motor's 'Badi bhi, Badhiya bhi' tagline shows TVS Victor's joy of ride

TVS Motor Company has unveiled an ad film for its executive motorcycle brand ‘TVS Victor’, strengthening the positioning of “joy of ride” with a catchy new tagline “Badi bhi, Badhiya bhi”.

The word “badi” encompasses aspects such as a powerful engine, wider seat, bright headlamp, and premium looks of the TVS Victor. “Badhiya” brings out its best-in-class features like twin suspension and disc brakes.

The film opens with the story of two brothers. The younger brother, an aspiring musician, is caught in the middle of his morning singing practice and seems to be struggling to get his musical tones right. When he looks at his older brother for help in getting the “sur” right, the brother offers to take him on a ride astride the TVS Victor.

Shot in Varanasi, the film brings out the best of India by juxtaposing TVS Victor against the sepia tones of the landscape.  During the ride, the journey of TVS Victor is shown across the city, straddle against all terrains as the younger brother finds the perfect tune. The film ends with both the brothers sitting and having a cup of tea by the Ganges as the younger one remarks that TVS Victor is “Badi bhi, Badhiya bhi”.

Aniruddha Haldar, Vice-President, Commuter Motorcycles, Scooters and Corporate Brand, said, “TVS Victor is an iconic brand in the Indian two-wheeler market.  It has always delivered ‘chalane ka maza’. In this TVC, we are showcasing the voice of the customer. We have taken the primary customer feedback we have got about TVS Victor, which it is Badi and Badhiya.  This has been shaped into an engaging story of two brothers who experience the near lyrical joy of riding the TVS Victor through inner city roads and highways to conclude in their assessment that the TVS Victor is truly Badi bhi Badhiya bhi! We believe that this will resonate with our intended audience and they too will repose their faith in the brand and enjoy TVS Victor because it is truly Badi bhi Badhiya bhi!”

“TVS Victor is clearly a superior offering in the executive commuter segment. This TVC was needed to communicate its overall attributes in manner that connects and makes sense to consumers both rationally and viscerally. Through this TVC, the charm of the ride-quality is amplified and is central to the narrative. It best represents the brand promise 'Badi bhi, badhiya bhi',” said Dileep Ashoka, EVP, McCann, South.

The TVC:

Credits:

Creative Agency:  McCann India Pvt. Ltd.       

Production House: Entourage Films Pvt. Ltd.

Director: Shikha Madan

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