Reputation management advisory ‘The Mavericks’ has announced a strategic partnership with Gurgaon-based 80 dB Communications.
The two agencies will offer their complementary strengths in research, strategy, content and campaign execution to brands with pan-India mandates. The combined office of 80 dB and Mavericks in NCR will be rebranded as “80 dB – Mavericks”. 80 dB – Mavericks will drive the collaborative strategy, growth, service delivery and talent acquisition for the North market, while The Mavericks will focus on markets in Bangalore, Mumbai and other metros.
“At such an early stage, The Mavericks have found in 80 dB a partner who shares a common purpose. This partnership enables us to offer our clients experienced and specialised talent to amplify their campaigns in the NCR. We are committed to bring the best of senior counsel, creativity and execution excellence to our clients and building a work culture that empowers our teams to challenge the status quo and create disproportionate value for our clients,” said Chetan Mahajan, Founder and CEO, The Mavericks.
“As previous colleagues who have spent years working together, our joining forces is an expression of the mutual respect and trust we share. Our philosophy of business is aligned, deeper relationships that create unparalleled value, fuelled by knowledge, creativity and commitment. This partnership will help us expand our offering to our clients and create bigger opportunities for our people,” said Kiran Ray Chaudhury, Co-Founder and Jt. Managing Director at 80dB.
The Mavericks is a pure-play reputation management advisory launched by Chetan Mahajan and Peter Abreo.
80 dB Communications is a full service, story-driven communications agency founded and led by Ray Chaudhury and Abhilasha Padhy.