At a time when the entire nation has been struck by cricket fever, travel marketplace ixigo has come out with an all-new brand campaign that urges people to take a break from their TV screens and travel.
The campaign features off-screen friend duo Gaurav Kapur and Cyrus Sahukar, who humorously debate over their love for cricket and travel. The ad series also includes quirky lines that tie in to the campaign theme of “Koi match dekhega, koi duniya.”
Conceptualised and conceived by the Delhi office of Lowe Lintas, the idea was to use the agency’s extensive experience with e-commerce brands and start-ups to break away from the clutter of conventional category advertising.
Commenting on the campaign launch and the agency, Aloke Bajpai, CEO and Co-Founder, ixigo, said, “ixigo has been at the forefront of innovation for online travel in India over the last decade. Our campaign is directed towards building wider brand awareness among travellers, enabling us to provide a larger customer base with the best travel planning solutions. We’re looking forward to engaging with a broader audience, who will witness wanderlust Cyrus encourage cricket-lover Gaurav to ditch the couch and plan his next trip. We are happy to be associating with Lowe Lintas and both these talented actors to launch this campaign.”
Commenting on the collaboration, Naveen Gaur, COO, Lowe Lintas, said, “We’re extremely excited about the possibilities that the shared vision of ixigo and Lowe Lintas will unfold. We have used a short-format film approach to inspire people to travel and showcase the seamless travel planning experience that ixigo offers.”