Suvarnanews.com, part of Asianet News Media and Entertainment (AMEL), has claimed 400% growth in the daily traffic on the website on the counting day of Karnataka elections. Suvarnanews.com is the digital extension of Suvarna News, a broadcast news channel.
The broadcast and digital network has said that nearly 60% growth in traffic has especially come from the Middle East, United States, United Kingdom, Singapore and Australia. At 17 million watch minutes, Suvarna Newsâ Youtube feed claimed to beat even the national major news channels in viewership. This is a growth of 40 times the usual daily traffic.
Over the last one year, Suvarna News online seems to have witnessed 200% growth in unique users/ page views across platforms. With over eight lakh Facebook followers and over five lakh YouTube subscribers, Suvarna News digital is one of the fastest growing Kannada language digital destinations.
Ravi Hegde, Editor-in-Chief, Suvarna News and Kannada Prabha, said, âThis election witnessed for the first time a convergence newsroom with Suvarna News, Kannada Prabha and the digital teams working together with a single objective of delivering better user experience and reliable news reportage. Our digital assets complement the broadcast and print properties and enhance the content depth and audience reach. We are confident of being trendsetters in Kannada digital space in times to come.â
"The outstanding performance of Suvarna News Digital platform on the counting day cements our credibility among the new generation audience compared to our competitors. This performance also validates the overall Indian regional language growth story in digital, especially in Kannada. Our relentless focus on videos and vernacular growth are paying strong dividends with both users and brands supporting our platform growth. Kannada digital content is on the verge of explosive growth and we will be ready organically and inorganically to ride the wave," said Anoop N, COO, Asianet News Digital.